Re-thinking sports marketing now that fans are in charge
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Chris Becker
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Chris Becker's Groups
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Sport Management in th...
27 members
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Sports Social Networks
170 members
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Action Sports
42 members
Chris Becker's Discussions
F1 scandal
Replied Jun 24
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Profile Information
- What kind of company do you work for?
- brand marketer
- What is the name of your company?
- Reebok
- What is your job title?
- Reebok Market Representative
- What is your job function?
- Marketing
- Company Website
- http://mficonnect.com
- Personal Website
- http://www.linkedin.com/in/2christianbecker
- Who referred you to SM 2.0? (Or how did you find it)?
- Pat Coyle
Chris Becker's Blog
Opening Day: NBCOlympics.com 70M Pageviews
-- Best viewed non-US Olympic opening ceremony with a rating of 21.5/37
-- NBCOlympics.com had 70 million pageviews on Friday, that is nearly 10 times the 7 million pageviews on opening day of the Athens Games.
-- The 70 million page views are nearly 50 million more page views than the peak day in Athens (Day 4, 20.6 million).
-- NBCOlympics.com’s 4.2 million unique users show an increase of 496 perce… Continue
Posted on August 11, 2008 at 11:23am —
Olympic Highlights on Youtube
Posted on August 5, 2008 at 2:22pm —
The Sports Marketing Rookie
I am a recent college graduate who has had several different internship experiences within the sports marketing world. This includes time with backcountry.com, the Indianapolis Colts, and adidas.
With all the knowledge and experience of the members of this site, I was wondering what nuggets of w… Continue
Posted on August 1, 2008 at 11:58am — 1 Comment
The Rise Of Mobile Social Networking
A technology that is currently being tested by GeoPepper, a mobile social networking ser… Continue
Posted on July 21, 2008 at 10:30am — 2 Comments
How do we bridge the gap between social networks?
Posted on July 9, 2008 at 3:17pm — 2 Comments
Groups
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Sport Management in th...
27 members
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NASCAR
50 members
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Marketing & Sponsorshi...
11 members
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Pro Athletes
31 members
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The European perspective
51 members
Forum
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago,...
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Ca...
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov 6.
How are golfers and golf courses using social media & mobile? 20 Replies
I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...
Started by Pat Coyle in Killer Apps. Last reply by Miklós Breitner Nov 16.
Sports marketing in London
Looking for a sports marketing role in London, any advice?! Cheers, Ladi
Started by Ladi Moradi in Job Openings Nov 2.
Fund Sport - Grassroots sports blog 9 Replies
We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...
Tagged: Marketing, Fundraising, PR, sports, grassroots
Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 4.
Sports Marketing 2.0
RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]Can you spot the Colts (employees) in this photo?
MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]Colts social media deliver game balls to fans
The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can’t get. One example: the MyColts.net Game Ball. Each week during the season one fan will be selected to receive a personalized game ball. These balls are official NFL footballs, and they’re painted by the same company that [...]© 2009 Created by Pat Coyle
Comment Wall (15 comments)
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Could you please add me to your CRM group? I just graduated from University of Liverpool were studied a MBA in Football (soccer) Industries. I wrote my dissertation on CRM implementation in professional football clubs, and would appreciate if you could add me to the private group.
Best regards,
Petter Brenne
No our official photograph took this picture this year at the French Open. Dinira Safina is a great player !! She is now in the TOP 10. We are so happy to have her under contract.
On your side, you must be happy also to work for the Colts !!! I was in the US at the Law School in Cleveland in 2007 for the Superbowl ! It was just huge and great !
I will be glad to share some work experience with you. What are you doing exactly for the Colts ??
Thanks in advance for your answer.
Philippe
Thanks for the note. Appreciate the feedback. Would love to get your thoughts on the new product once the season kicks off. Have a feeling our paths could be crossing with the direction both the Colts and Sprint are moving.
Sorry for the late reply, just got back from the coast with the family.
I hope you have an email address on your website because I will give you some more info on my latest project. It is based on a small Portuguese club, which I believe has potential to grow as a club and with the correct system in place it will be able to grow young talent.
Best regards,
Gary
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