Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Cheryl Walters
  • Female
  • Houston, TX
  • United States
Share 

Cheryl Walters's Friends

Cheryl Walters's Groups

Cheryl Walters's Discussions

Search for More Conferences Involving Sports, Mobile Technologies, and/or Marketing

Hi Austin, Are you attending the FREE Digital Marketing World Virtual Conference? Check it out: http://www.marketingprofs.com/events/9/conference of the topics are: Integrating social media into you…

Replied Sep. 15, 2009

 

Cheryl Walters's Page

Latest Activity

Good article - Avoid the Clash with Social Media Content: http://tinyurl.com/ybkgcq4
10 hours ago
I may not be "PC" but Merry Christmas and Happy New Year Everyone!
December 24, 2009
Mike Grahl and Cheryl Walters are now friends
December 18, 2009
Cheryl Walters left a comment for Karen Gilmore
December 17, 2009
Cheryl Walters left a comment for Cheryl Walters
December 17, 2009
Karen Gilmore left a comment for Cheryl Walters
December 16, 2009
Cheryl Walters and Charlie Quirk are now friends
December 15, 2009
So can I just hate the guy with the smelly incense and stringy hair? dont-hate-the-guru-hate-the-game/: http://bit.ly/59ElQS via @addthis
December 14, 2009
Tips on leveraging Social Media with Sports Sponsorships: RT @sponsorpitch 7 Social Media Tips for Sponsorship Sales http://bit.ly/8dKLo9
December 8, 2009
Interesting article for Event Planners from IAEE on working "Green." http://www.iaee.com/pdf/GreenwashingJune09.pdf
December 1, 2009
Cheryl Walters updated their profile
November 5, 2009
Cheryl Walters left a comment for Mike Grahl
November 2, 2009
If Sponsors' needs aren't being met, is it because of the RFP?: "Is Your Sponsorship Proposal DOA?" http://www.sponsorpitch.com/articles/681
November 2, 2009
Cheryl Walters left a comment for Holly Carman
October 30, 2009
Cheryl Walters left a comment for Kevin Seamans
October 29, 2009
Cheryl Walters and Kevin Seamans are now friends
October 29, 2009

Profile Information

What kind of company do you work for?
agency
What is the name of your company?
Spotlight Creative, LLC
What is your job title?
Communications Director
What is your job function?
Marketing
Company Website
http://www.spotlightcreative.com
Personal Website
http://twitter.com/cherylwalters1
Who referred you to SM 2.0? (Or how did you find it)?
Referral

A Satisfied Sponsor is Not Necessarily a Loyal Sponsor

We know that the competition for sponsorship revenue is fierce - and securing renewals is even harder. The key to keeping them coming back is to effectively communicate their ROI.

Spotlight Creative, LLC creates new and innovative ways for our clients to communicate a return on investment to their sponsorship partners.

Knowing that their money has been well spent translates into a sponsor's on-going support - and that's the definition of "loyal" in our world.

Comment Wall (7 comments)

You need to be a member of Sports Marketing 2.0 to add comments!

Join this Ning Network

At 3:21pm on December 17, 2009, Cheryl Walters said…
Hi Karen, thanks for the invite! I just joined your network and I look forward to sharing ideas and thoughts with everyone on all things sports and sponsorship-related. Cheers!
At 8:05am on December 16, 2009, Karen Gilmore said…
Network build by women sports fans for women sports fans
Men are welcome to join as well 
http://womensportbarnetwork.ning.com/

Visit WSBN: Women Sport Bar Network
At 12:17pm on October 6, 2009, Kary Rivera said…
Hi Cheryl,

Thank you so much for the comments and the warm welcome! I will keep Spotlight Creative in mind.

Kary
www.hooplights.com
twitter/hooplights
At 5:11pm on September 25, 2009, Gord Forbes said…
Cheryl.

Great to know that Canuck fans are well represented in the Lone Star State. Is it true that everything is BIGGER in Texas?

Gord
At 2:00pm on September 25, 2009, Bradford J. Hollingsworth said…
Cheryl ~ hey, thanks for the note. Definitely a transition from basketball to hockey but being in the South beats the cold weather any day. There is more opportunity for growth with the Predators than I have had in the past.
At 11:54am on September 24, 2009, Mike Mahoney said…
Cheryl, Thanks for the note. We don't get a lot of feedback on our sponsor recaps, good or bad. This might be a bad sign I don't know. We are looking at moving to move to more of an online solution for lead generation and sponsor communication. Look forward to talking to you further. Mike
At 11:32am on September 15, 2009, Kimberly Abey said…
Hello Cheryl!
 
 

Groups

Forum

Peter Sullivan

Marketing Ideas for NBA Franchises

Does anyone know of any new and unique marketing projects going on in the NBA right now?

Started by Peter Sullivan in Sponsorship Strategy 10 hours ago.

Romi Mardela

Sports Marketing in Indonesia 2 Replies

I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…

Tagged: indonesia, marketing, sports, study, research

Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela Dec. 22, 2009.

Andrew McConachie

Social Media within Football (Soccer) - is there a place for it? 11 Replies

Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…

Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie Dec. 21, 2009.

federico smanio

sports sponsoring by a bank 7 Replies

Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…

Tagged: Italy, youngsters, sport, sponsor, bank

Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec. 19, 2009.

Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov. 17, 2009.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Sports brands dot Top 100 Most Social list

Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]

Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]

Pepsi moves away from Super Bowl to create its own movement, online

MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.
 

© 2010   Created by Pat Coyle

Badges  |  Report an Issue  |  Privacy  |  Terms of Service