Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Cheryl Walters
  • Female
  • Houston, TX
  • United States
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Search for More Conferences Involving Sports, Mobile Technologies, and/or Marketing

Hi Austin, Are you attending the FREE Digital Marketing World Virtual Conference? Check it out: http://www.marketingprofs.com/events/9/conference of the topics are: Integrating social media into you…

Replied Sep 15

 

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Latest Activity

Tips on leveraging Social Media with Sports Sponsorships: RT @sponsorpitch 7 Social Media Tips for Sponsorship Sales http://bit.ly/8dKLo9
on Wednesday
Cheryl Walters and David Astramskas are now friends
on Monday
Interesting article for Event Planners from IAEE on working "Green." http://www.iaee.com/pdf/GreenwashingJune09.pdf
December 1
Travis Simms Jr. and Cheryl Walters are now friends
December 1
Cheryl Walters updated their profile
November 5
Cheryl Walters left a comment for Mike Grahl
November 2
If Sponsors' needs aren't being met, is it because of the RFP?: "Is Your Sponsorship Proposal DOA?" http://www.sponsorpitch.com/articles/681
November 2
Cheryl Walters left a comment for Holly Carman
October 30
Cheryl Walters left a comment for Kevin Seamans
October 29
Cheryl Walters and Kevin Seamans are now friends
October 29
Dan Beeman asks: "Social Media & Sponsorship - Trick or Treat?" Good points to ponder. Read his article here:http://tinyurl.com/yhkkq3d
October 29
Cheryl Walters commented on Pat Coyle's blog post 'This is worth a look..'
This presentation is spot on! The message here relates to all forms of communication - from Marketing & Advertising to Internal Communications & Employee Engagement. Thanks for sharing this. I will gladly pass this on! Cheers! Cheryl Walters
October 9
More than just how many eyes saw their signage: What sponsors really want: http://tinyurl.com/lq2gdp
October 9
Cheryl Walters left a comment for Daniel Levak
October 9
Cheryl Walters left a comment for Charlie Shin
October 9
Kary Rivera left a comment for Cheryl Walters
October 6

Profile Information

What kind of company do you work for?
agency
What is the name of your company?
Spotlight Creative, LLC
What is your job title?
Communications Director
What is your job function?
Marketing
Company Website
http://www.spotlightcreative.com
Personal Website
http://twitter.com/cherylwalters1
Who referred you to SM 2.0? (Or how did you find it)?
Referral

A Satisfied Sponsor is Not Necessarily a Loyal Sponsor

We know that the competition for sponsorship revenue is fierce - and securing renewals is even harder. The key to keeping them coming back is to effectively communicate their ROI.

Spotlight Creative, LLC creates new and innovative ways for our clients to communicate a return on investment to their sponsorship partners.

Knowing that their money has been well spent translates into a sponsor's on-going support - and that's the definition of "loyal" in our world.

Comment Wall (5 comments)

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At 12:17pm on October 6, 2009, Kary Rivera said…
Hi Cheryl,

Thank you so much for the comments and the warm welcome! I will keep Spotlight Creative in mind.

Kary
www.hooplights.com
twitter/hooplights
At 5:11pm on September 25, 2009, Gord Forbes said…
Cheryl.

Great to know that Canuck fans are well represented in the Lone Star State. Is it true that everything is BIGGER in Texas?

Gord
At 2:00pm on September 25, 2009, Bradford J. Hollingsworth said…
Cheryl ~ hey, thanks for the note. Definitely a transition from basketball to hockey but being in the South beats the cold weather any day. There is more opportunity for growth with the Predators than I have had in the past.
At 11:54am on September 24, 2009, Mike Mahoney said…
Cheryl, Thanks for the note. We don't get a lot of feedback on our sponsor recaps, good or bad. This might be a bad sign I don't know. We are looking at moving to move to more of an online solution for lead generation and sponsor communication. Look forward to talking to you further. Mike
At 11:32am on September 15, 2009, Kimberly Abey said…
Hello Cheryl!
 
 

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Andrew McConachie

Social Media within Football (Soccer) - is there a place for it? 2 Replies

Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…

Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie 10 hours ago.

federico smanio

sports sponsoring by a bank 3 Replies

Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…

Tagged: Italy, youngsters, sport, sponsor, bank

Started by federico smanio in Sponsorship Strategy. Last reply by Gary P. 2 hours ago.

Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

Pat Coyle

How are golfers and golf courses using social media & mobile? 20 Replies

I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case s…

Started by Pat Coyle in Killer Apps. Last reply by Miklós Breitner Nov 16.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]
 

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