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Asian Sports Business Round Up 4th January 2013*Last Weekly Round Up*The year started off with developments in the snowboarding scene and the Hockey India League as well as news of another backer joining the Tokyo 2020 group’s bid to host the Olympic and Paralympics Games.Japanese snowboarder and medalist Kazuhiro Kokuba switched equipment suppliers from Burton to Capita in time for the 2013 season.…See More

Asian Sports Business Round Up 14th December 2012There was a full slate of sports marketing news last week with developments in golf, marathon running and cricket as well as the latest promotion campaign from Adidas and another media deal.The winner of this year’s Omega Dubai Ladies Masters, Shanshan Feng has been named brand ambassador for the Swiss watch brand. The 23-year-old, the first Chinese…See More

Asian Sports Business Round Up 3rd November 2012The month started off with the usual sports: a little golf and soccer. Other news came from India including a new sponsor for the up and coming Indian US football league and a disciplinary board replacing a controversial cricket team in that country. There’s also news about another phone app and a few media deals.HSBC Singapore will keep up its title…See More

Asian Sports Business Round Up 27th October 2012It was a busy week with news in soccer, golf and motorsports. The third week of the month also rounded off with a couple of media deals.Soccer was a big item as FC Barcelona announced a sponsorship agreement with Nokia India making this company the Spanish team’s first regional partner in India. Nokia’s Indian branch has also agreed to run a campaign…See More

Asian Sports Business Round Up 22nd October 2012The expansion of American professional basketball in China was the focus last week with a dash of soccer, tennis and the business end of GP racing in Korea.The National Basketball Association announced plans to open a sports complex in the city of Tianjin. The move comes in the wake of the league’s growing popularity in China.In partnership with the…See More

Asian Sports Business Round Up 13th October 2012Basketball in China was the big item last week as well as sponsorship announcements in soccer, golf and news from the Asian Games.The Miami Heat’s tour of China was the background for the presentation of the new Dwayne Wade sneakers. Officials of the Li Ning footwear brand hope the arrangement with the team’s star guard and the publicity surrounding…See More

Asian Sports Business Round Up 6th October 2012 The first week of October featured cricket and baseball news out of Japan. There were developments in sailing, news from the 2014 Asian Games, the latest Adidas promotion campaign and another media deal. Sri Lankan Airlines extended its sponsorship of the Japanese cricket national championship for another year. The arrangement includes naming the…See More

The second week in September featured sponsorship news in squash, cricket and soccer. There were developments in the Adidas campaign in China, news of a hard market in the European sports apparel industry and a media deal in North Korea.Malaysian financial group, CIMB Investment Bank has signed a personal endorsement deal with Nafiizwan Adnan, the world's number 33-ranked squash player. Adnan will display the bank’s logo on his jersey in all competitions. CIMB has backed other top squash…See More

As the paralympics continues in it's highest profile yet, sports business in Asia focued on marketing initiatives, motor sports, golf, basketball and a media deal.Sports apparel giant Adidas has targeted China in its first TV campaign promoting its NEO youth label. The TVC, themed ‘Live Your Style’, starts airing in 200 Chinese cities in mid-September. Adidas rep Simon Millar says this shows the importance the company places on the Chinese market."At the same time, we hope that this brand's…See More

Asian Sport Business Round Up 5th August 2012August came in with a mix of both winter and summer sports along with Olympics, some US football and news of sponsorship cutbacks.The British firm GAC Pindar has become logistics provider for the Royal Hong Kong Yacht Club. The company will coordinate the movement and transportation of the club members’ leisure craft as well as boats competing in the…See More

Malaysia figured prominently in sports marketing news this week along with the opening of the Olympics and a dash of football, golf and cricket.The Malaysian conglomerate Sime Darby has extended its sponsorship of the LPGA Malaysia for another three years.Company representative Dato' Wahab Maskan said the Sime Darby LPGA has set an international benchmark. This year’s tournament takes place at the Kuala Lumpur Golf and Country Club from October 11-14. The LPGA’s top 62 players will compete for…See More

The countdown to the Olympics was the item this last week along with F1 racing and a dash of amateur golf. The news that the London Olympics will be aired on free TV in Hong Kong hasn’t made much of a buzz among regional advertisers. Timothy Fok, of the local Sports Federation and Olympic Committee said details of broadcasts on free to air stations were expected soon but media representatives said the news comes a bit late. Cecilia Chan, of MediaCom Hong Kong said there may be just enough…See More

Asian Sport Business Round Up 1st July 2012The last week of June featured news of Nike’s global ‘My Time is Now’ campaign launch in Hong Kong. There were developments in cricket, golf, women’s tennis and the London Paralympics as well as the announcement of a PR appointment for the Chinese sports apparel market. Organizers of Nike’s major promotion campaign say it’s the first interactive…See More

Asian Sport Business Round Up 24th June 2012The third week of June included new sponsorships for arenas as well as plenty of soccer news, some golf and another media deal.The Mercedes-Benz Arena in Shanghai has a new sponsor . Maison Camus Coffee, the arena’s ninth founding partner, has become the official coffee and premium bottled water supplier for the 18,000 capacity venue.Other sponsors…See More