Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Burt Barnes
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  • Dallas, Texas
  • United States
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Profile Information

What kind of company do you work for?
software service provider
What is the name of your company?
Telligent
What is your job title?
Product Evangelist
What is your job function?
Marketing
Company Website
http://www.telligent.com
Who referred you to SM 2.0? (Or how did you find it)?
Pat Coyle

Burt Barnes's Blog

Burt Barnes

$20 Million Intel Capital Funding Gives Boost to Social Computing

Telligent poised for more growth, check this out...

SANTA CLARA, Calif., Sept. 23, 2008 – Intel Capital, Intel’s global investment organization, today announced an agreement to acquire a $20 million stake in Telligent Systems, makers of social computing solutions and business intelligence tools

Read entire press release: http://telligent.com/news-and-events/news/intel-capitContinue

Posted on September 23, 2008 at 10:25am —

Burt Barnes

Gridiron Greats, Do The Right Thing...

The Gridiron Greats Assistance fund is looking to launch their social community this August at an NFL Legends event. In our continuing partnership with the organization, Telligent was approached to add some additional functionality to the work we did back in February at Super Bowl XLII.

New features included:

Forums/Discussions - Ever wanted to ask Mike Ditka a question? Here's your chance.

Media Gallery - Don't just read about what's happening, see it for yourself.

Groups - Join your favori… Continue

Posted on September 17, 2008 at 5:07pm —

Burt Barnes

Community Server 2008.5, Not Your Traditional Point Release

If you thought Community Server 2008.1 had some cool features, you haven't seen nothin' yet. In the new 2008.5 release, not only did we make enhancements to the forums module but we were able to squeeze in Wikis, an entire new component to the Community Server platform. That being said, this is not your traditional point release. The demand was too high to let this one slip into Q1 2009.

Before I dive into feature highlights, I would like to say thanks to all community members and Telligent
Continue

Posted on September 17, 2008 at 5:04pm —

Burt Barnes

Driving Traffic To Your Web Site Using Community Server

Does this scenario sound familiar?

My site is registered with the major search engines. I've been assured that it’s SEO-friendly, there's a good linking strategy in place, and we are testing banner advertising . . . but I’m not getting the traffic I was promised, and my visitors aren’t sticking around. What’s going on?

It's simple. You need more relevant content on your Web site!

Now listen carefully. I'm not saying you should scrap what you’re doing today (because a solid online marke… Continue

Posted on September 15, 2008 at 11:30am — 1 Comment

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Discussion Forum

Robert K Sebbale

Home grown Database versus vendor CRM programs

What would be the best CRM program for a football (soccer) property to utilize for it's every day relationships? Would it not be better to have a home grown database and the use that to communicate w…

Started by Robert K Sebbale Feb 17.

Mike Mahoney

Microsoft CRM Users? 1 Reply

Any other users of Microsoft CRM for selling sponsorships?

Started by Mike Mahoney. Last reply by Eric Reckman Apr 1.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]
 

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