Re-thinking sports marketing now that fans are in charge
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Brian Gainor
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Brian Gainor's Discussions
Check Out Some New Sports Marketing Ideas Here!
Started Oct 23
Looking for New Sports Business Ideas and Trends?
Started Sep 25
Looking for Sports Marketing/Sponsorship Best Practices?
Started May 27
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Profile Information
- What kind of company do you work for?
- agency
- What is the name of your company?
- GMR Marketing
- What is your job title?
- Account Coordinator
- What is your job function?
- Marketing
- Personal Website
- http://www.partnershipactivation.com
- Who referred you to SM 2.0? (Or how did you find it)?
- Links to my website
Brian Gainor's Blog
The Top 5 Activation Ideas from the U.S. Open...
Check out: http://www.partnershipactivation.com/headlines/2009/9/14/the-top-5-activation-ideas-from-the-us-open.html
Posted on September 14, 2009 at 9:01pm —
The 100 Hottest Promotional Items in Sports
Partnership Activation recently compiled a list of the 100 Hottest Promotional Items in Sports. The list captures a variety of items utilized by sports organizations across the world to drive attendance and incremental fan interest.
Check… Continue
Posted on April 19, 2009 at 10:19pm —
Leverage T-Shirt Premiums to Drive Store Traffic
Are you looking for new ways to use sponsorships to drive store traffic? Are you looking for ways to take your game day giveaways to the next level?
Corporate partners searching for new ways to drive store traffic and reward consumers while doing so, should consider creating and distributing coupon t-shirts (as shown below). Brands could use coupon t-shirt as an effective measure to drive traffic to s… Continue
Posted on February 22, 2009 at 10:16pm —
The Suns Influence Social Buzz With Special "Tweet Up" Event...
Are you looking to influence and control what bloggers are saying about your organization or brand? Are you looking to tap into non-traditional forms of media?
Organizations looking to take greater control of their brand image/messaging in the social media marketplace should consider benchmarking the efforts of the Phoenix Suns. The Suns, led by the charge of Amy Martin (Director of Media Research),… Continue
Posted on February 11, 2009 at 11:00pm — 3 Comments
Lakers Fans Love Their "Virtual Burgers"...
Are you looking to implement a unique text message promotion that engages fans in-venue? Are you looking for a new way to leverage QSR partners?
The Los Angeles Lakers and Carl's Jr. recently partnered to create a unique "Virtual Burger" promotion that effectively captures the attention and interest of fans in-arena. Realizing that Carls Jr. consumers have a high propensity to use mobile technology, t… Continue
Posted on January 6, 2009 at 11:21pm — 1 Comment
Groups
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Pro Athletes
28 members
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Twitter Sports Connect
52 members
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Sports Web/Multimedia ...
31 members
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Web Operations
19 members
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Action Sports
42 members
Forum
Seeking advertisers for Boston Sports Website
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago,...
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy Nov 10.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Ca...
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov 6.
How are golfers and golf courses using social media & mobile? 19 Replies
I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...
Started by Pat Coyle in Killer Apps. Last reply by Amy Martin Nov 12.
Sports marketing in London
Looking for a sports marketing role in London, any advice?! Cheers, Ladi
Started by Ladi Moradi in Job Openings Nov 2.
Fund Sport - Grassroots sports blog 9 Replies
We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...
Tagged: Marketing, Fundraising, PR, sports, grassroots
Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 4.
Sports Marketing 2.0
RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]Can you spot the Colts (employees) in this photo?
MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]Colts social media deliver game balls to fans
The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can’t get. One example: the MyColts.net Game Ball. Each week during the season one fan will be selected to receive a personalized game ball. These balls are official NFL footballs, and they’re painted by the same company that [...]© 2009 Created by Pat Coyle
Comment Wall (9 comments)
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Cheers
Jeremy
I like a lot of the soccer examples on your partnership activations website. I will definitely be checking back. We have started a new community for my soccer coaching educational website soccer interactive.com. The community is at http://community.soccerinteractive.com.
Cheers
Tim
I just read the last newsletter and it had a lot of great insights that I feel I can use for promoting my NPSL soccer franchise here in Buffalo.
Look forward to reading the next!
-Ryan
Thanks for creating your site. It is an excellent resource.
-Ed-
I saw your posting on the Partnership Activation site, and wound up giving it a thorough look tonight. I wound up reading through almost every aspect of the site, and there is a ton of useful resources and information on there. It gave some great insight, such as the Miller promotions, and will be a very useful site that I will be sure to check back often in the future. Thank you very much.
Thanks,
Mike Marino