Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Brian Gainor
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  • Charlotte
  • United States
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Latest Activity

Dan Beeman and Brian Gainor are now friends
on Tuesday
Brian Gainor and Ryan Knapp are now friends
October 28
Brian Gainor added a discussion
Looking for creative sports marketing ideas? Check out the new October Issue of the Partnership Activation 2.0 Newsletter. The issue includes industry trends, creative marketing tactics, and new ways to leverage corporate partners - just released ...
October 22
Brian Gainor and Zach McDonie are now friends
October 11
Brian Gainor added a discussion
You may want to check out the new September Issue of the Partnership Activation 2.0 Newsletter (attached). The newsletter details tons of new trends and activation ideas in the sports marketplace! - http://is.gd/3DUUO
September 25
Brian Gainor added a blog post
Are you looking for some best-in-class activation examples? Are you looking for new ways to leverage brands in the tennis space? Check out: http://www.partnershipactivation.com/headlines/2009/9/14/the-top-5-activation-ideas-from-the-us-open.html
September 14
Brian Gainor and Jim Ed Oberst are now friends
June 11
Brian Gainor added a discussion
You might want to check out the new May Issue of the Partnership Activation 2.0 Newsletter. There are tons of new ideas and ways to pitch new partners! http://is.gd/GJ49
May 27

Profile Information

What kind of company do you work for?
agency
What is the name of your company?
GMR Marketing
What is your job title?
Account Coordinator
What is your job function?
Marketing
Personal Website
http://www.partnershipactivation.com
Who referred you to SM 2.0? (Or how did you find it)?
Links to my website

Brian Gainor's Blog

Brian Gainor

The Top 5 Activation Ideas from the U.S. Open...

Are you looking for some best-in-class activation examples? Are you looking for new ways to leverage brands in the tennis space?

Check out: http://www.partnershipactivation.com/headlines/2009/9/14/the-top-5-activation-ideas-from-the-us-open.html

Posted on September 14, 2009 at 9:01pm —

Brian Gainor

The 100 Hottest Promotional Items in Sports

Are you looking for new ideas for promotional giveaways? Are you looking to track the hottest promotional items in the sports marketplace?

Partnership Activation recently compiled a list of the 100 Hottest Promotional Items in Sports. The list captures a variety of items utilized by sports organizations across the world to drive attendance and incremental fan interest.

Check… Continue

Posted on April 19, 2009 at 10:19pm —

Brian Gainor

Leverage T-Shirt Premiums to Drive Store Traffic

by Brian Gainor, PartnershipActivation.com

Are you looking for new ways to use sponsorships to drive store traffic? Are you looking for ways to take your game day giveaways to the next level?

Corporate partners searching for new ways to drive store traffic and reward consumers while doing so, should consider creating and distributing coupon t-shirts (as shown below). Brands could use coupon t-shirt as an effective measure to drive traffic to s… Continue

Posted on February 22, 2009 at 10:16pm —

Brian Gainor

The Suns Influence Social Buzz With Special "Tweet Up" Event...

By: Brian Gainor, PartnershipActivation.com

Are you looking to influence and control what bloggers are saying about your organization or brand? Are you looking to tap into non-traditional forms of media?

Organizations looking to take greater control of their brand image/messaging in the social media marketplace should consider benchmarking the efforts of the Phoenix Suns. The Suns, led by the charge of Amy Martin (Director of Media Research),… Continue

Posted on February 11, 2009 at 11:00pm — 3 Comments

Brian Gainor

Lakers Fans Love Their "Virtual Burgers"...

by Brian Gainor, PartnershipActivation.com

Are you looking to implement a unique text message promotion that engages fans in-venue? Are you looking for a new way to leverage QSR partners?

The Los Angeles Lakers and Carl's Jr. recently partnered to create a unique "Virtual Burger" promotion that effectively captures the attention and interest of fans in-arena. Realizing that Carls Jr. consumers have a high propensity to use mobile technology, t… Continue

Posted on January 6, 2009 at 11:21pm — 1 Comment

Comment Wall (9 comments)

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At 6:28pm on April 1, 2009, NicKovatch said…
Hey Brian, I enjoy reading your blog posts. When your site was down for a couple of days I lost all the entertainment in my google reader. Keep up the good work.
At 10:47pm on October 14, 2008, Jeremy Beynon said…
Will do Brian, will dig up the article.

Cheers
Jeremy
At 8:53am on October 10, 2008, Red said…
Nice job with this.
At 12:59am on October 3, 2008, Tim Horton said…
Hi Brian,
I like a lot of the soccer examples on your partnership activations website. I will definitely be checking back. We have started a new community for my soccer coaching educational website soccer interactive.com. The community is at http://community.soccerinteractive.com.
Cheers
Tim
At 11:54pm on October 2, 2008, Ryan Knapp said…
Brian,

I just read the last newsletter and it had a lot of great insights that I feel I can use for promoting my NPSL soccer franchise here in Buffalo.

Look forward to reading the next!

-Ryan
At 10:54am on September 23, 2008, Burt Barnes said…
Brian, are you guys looking at leveraging online communities for your overall marketing strategy for clients? If you we should chat...
At 1:07pm on August 6, 2008, Janae Laverdiere said…
Glad you found me on here! thanks for all your help!
At 10:03am on June 2, 2008, Ed Sullivan said…
Brian,
Thanks for creating your site. It is an excellent resource.
-Ed-
At 1:21am on June 2, 2008, Michael Marino said…
Brian,
I saw your posting on the Partnership Activation site, and wound up giving it a thorough look tonight. I wound up reading through almost every aspect of the site, and there is a ton of useful resources and information on there. It gave some great insight, such as the Miller promotions, and will be a very useful site that I will be sure to check back often in the future. Thank you very much.

Thanks,
Mike Marino
 
 

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Joe Gill

Seeking advertisers for Boston Sports Website

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago,...

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy Nov 10.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Ca...

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

Pat Coyle

How are golfers and golf courses using social media & mobile? 19 Replies

I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...

Started by Pat Coyle in Killer Apps. Last reply by Amy Martin Nov 12.

Ladi Moradi

Sports marketing in London

Looking for a sports marketing role in London, any advice?! Cheers, Ladi

Started by Ladi Moradi in Job Openings Nov 2.

Ashley Read

Fund Sport - Grassroots sports blog 9 Replies

We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...

Tagged: Marketing, Fundraising, PR, sports, grassroots

Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 4.

About

Pat Coyle Pat Coyle created this social network on Ning.

Sports Marketing 2.0

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]

Colts social media deliver game balls to fans

The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can’t get. One example: the MyColts.net Game Ball. Each week during the season one fan will be selected to receive a personalized game ball. These balls are official NFL footballs, and they’re painted by the same company that [...]
 

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