Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Bren Rapp
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  • Dallas, TX
  • United States
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Kiko Suarez and Bren Rapp are now friends
on Wednesday
Bren Rapp updated their profile
November 11
Bren Rapp added a blog post
http://fannation.com/truth_and_rumors/view/115070 Nice little article on the Jets approved use of Twitter. Leading the league it looks like as far as players using Twitter with 11 players, including Sanchez, tweeting away.
August 17
Bren Rapp added a blog post
Sending a shout out to my NFL Franchise Sponsorship /Corporate Partnership Peeps with this one. Check out this article about a new way to tailgate at the Auburn Football games this fall: Auburn Tailgating With a little repurposing, perhaps it has ...
August 2
Bren Rapp added a blog post
Having been in some “intense situations” while marketing and branding various professional athletes and their endeavors, I have to say, the Michael Vick situation presents an interesting challenge for those around him. Having Tony Dungy as an advi...
July 27

Profile Information

What kind of company do you work for?
consultant
What is the name of your company?
Coyle Media/Sports Marketing 2.0
What is your job title?
business development
What is your job function?
other
Company Website
http://www.coylemedia.com
Who referred you to SM 2.0? (Or how did you find it)?
Pat Coyle

Bren Rapp's Blog

Bren Rapp

MY JETS, Doing it Right.

http://fannation.com/truth_and_rumors/view/115070


Nice little article on the Jets approved use of Twitter. Leading the league it looks like as far as players using Twitter with 11 players, including Sanchez, tweeting away.

Posted on August 17, 2009 at 10:00pm —

Bren Rapp

"ENGAGING" Opportunity for NFL Franchises, Inspired by the Tigers

Sending a shout out to my NFL Franchise Sponsorship /Corporate Partnership Peeps with this one. Check out this article about a new way to tailgate at the Auburn Football games this fall: Auburn Tailgating With a little repurposing, perhaps it has the right stuff to become a successful in season promotion.

I, for one, loved this idea that Auburn University is executing… Continue

Posted on August 2, 2009 at 2:02pm —

Bren Rapp

When NO Marketing is the Right Marketing

Having been in some “intense situations” while marketing and branding various professional athletes and their endeavors, I have to say, the Michael Vick situation presents an interesting challenge for those around him. Having Tony Dungy as an advisor will hopefully add what is needed by ALL athletes facing damage control scenarios, a true voice of reason, and I believe is a measure that will give Vick some much needed perspective as both a man and an athlete. However, those who will be tasked wi… Continue

Posted on July 27, 2009 at 5:51pm —

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Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago,...

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Ca...

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

Pat Coyle

How are golfers and golf courses using social media & mobile? 20 Replies

I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...

Started by Pat Coyle in Killer Apps. Last reply by Miklós Breitner Nov 16.

Ladi Moradi

Sports marketing in London

Looking for a sports marketing role in London, any advice?! Cheers, Ladi

Started by Ladi Moradi in Job Openings Nov 2.

Ashley Read

Fund Sport - Grassroots sports blog 10 Replies

We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...

Tagged: Marketing, Fundraising, PR, sports, grassroots

Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 24.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]
 

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