Re-thinking sports marketing now that fans are in charge
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Austin Hurwitz
- 34, Male
- Redondo Beach, CA
- United States
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Austin Hurwitz's Discussions
Search for More Conferences Involving Sports, Mobile Technologies, and/or Marketing
4 Replies
Started this discussion. Last reply by Keith Masavage Oct. 16, 2009.
In-Stadium Smart Phone Usage Data
Started Jul. 27, 2009
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Spherical Storytelling, Prediction Games, More
While video remains one of the best methods for storytelling, technology solutions (albeit with added infrastructure and upfront planning) continue to make it more tangible for the audience. To continue this thought, which began in previous posts with “different angles” and “manipulation tools” (see Yinzcam here and others here), Immersive Video’s “spherical storytelling” approach is [...]EYEPLY Intro, Social About Events, Moments, More
Since April of this year, I have been busy developing a brand new mobile service that augments entertainment and shopping venues and their events. My partner and I formed EYEPLY to create added value for marketers and consumers in these environments, by utilizing the latest in location-based smart phone technologies, such as augmented reality and [...]Seamless Transactions, Thermo-Sensitive Ink, More
For retail transactions in the physical world, order selection continues to get easier for consumers with the help of digital services. Most recently, I was excited to find the Starbucks Card Mobile application example (see below for video) as well as the San Francisco Giants Loaded Ticket announcement.—Using your mobile phone or physical ticket to [...]Relocating AR, Notecast, Living Print/Shirts, More
Well, there are no shortages of players in mobile augmented reality that are focused on browsing and searching data associated with nearby points or persons of interest. As I’ve posted previously, I believe that augmenting landscapes with third-party data is just a small sampling of the added value that this technology will provide for major [...]Tracking Motion, Social Audio/AR, Ticket Options
Over the past 30 days, I couldn’t help but notice several developments pertaining to movement. I have been focused on ways in which we can leverage existing data sources to augment sports marketing, venues, and events… and so accustomed to broadcast technology effects… that I was especially surprised to see the work of Ricardo Se [...]Austin Hurwitz's Page
Latest Activity
Profile Information
- What kind of company do you work for?
- other
- What is the name of your company?
- EYEPLY
- What is your job title?
- Co-Founder / Strategy / Brand and Business Development
- What is your job function?
- Marketing
- Company Website
- http://www.eyeply.com
- Personal Website
- http://www.austinhurwitz.com
- Who referred you to SM 2.0? (Or how did you find it)?
- Google Search
Comment Wall (2 comments)
- At 1:00pm on May 21, 2009,
Howard Brodwin said…
- Thanks for the connect - nice to meet you!
BTW, great logo on your site.
- At 10:41pm on May 20, 2009,
Josh Feinberg said… - Thanks for the add!
Tell me more about what you do...
Groups
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Twitter Sports Connect
64 members
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Sport Management in the…
32 members
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Sports Reporters
17 members
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Sports Social Networks
175 members
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The European perspective
55 members
Forum
Sports Marketing in Indonesia 2 Replies
I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…
Tagged: indonesia, marketing, sports, study, research
Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela Dec. 22, 2009.
Social Media within Football (Soccer) - is there a place for it? 11 Replies
Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…
Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie Dec. 21, 2009.
sports sponsoring by a bank 7 Replies
Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…
Tagged: Italy, youngsters, sport, sponsor, bank
Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec. 19, 2009.
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov. 17, 2009.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov. 6, 2009.
About
Sports Marketing 2.0
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]© 2010 Created by Pat Coyle
