Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Ashley Read
  • Male
  • Ipswich, Suffolk
  • United Kingdom
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Ryan Knapp and Ashley Read are now friends
December 9, 2009
Hi Folks, Just a quick up-date on FundSport. We've been working hard on the site and now expect to launch in February. As a brief taster of what's to come we've uploaded a new holding page complete with our new brand identity and eNewsletter sign-…
November 24, 2009
Hi Aileen, Thanks for your comments! Please get in touch if you would like to discuss anything and let me know if you ever want to contribute anything. I'll keep you up to date with things at FundSport and let you know when we launch. Thanks, As…
November 4, 2009
Hi Bob, We are located in the East of England. I'd love to hear your ideas on possible partnerships and also anything you could contribute to FundSport. Give me an email on ash@fundsport.com and we can discuss things from there. Thanks! Ash.
November 4, 2009
I'll definitely have some items to contribute Ashley. I work a fair bit in this space and am working with a couple of clubs right now. We have a few products in development as well, so longer term can provide some case studies. My company is pretty…
November 4, 2009
Ashley: Let me know how we can help....we have been in business now for over 7 years and our business mission is staging successful sport non-profit fund raising at a low cost...we guarantee the cost is just 20% or less of the gross to the charity.…
November 2, 2009
Ashley, I'm working on a sports non-profit site, and we'll be aggregating content from a variety of sources. I definitely want to include your feeds on sports non-profit programs and projects in our news section. Please keep me in the loop as you…
October 30, 2009
Thanks for the reply Jay. We've had a great response to the site so far, we started looking for contributors around a week ago and we already have quite a few people interested in cortibuting to the site with around half of them commited and writin…
October 30, 2009
Wow! Big chance on this venture. I love the concept. I am not sure of a response on contributions that you may get. Most people that offer this help have their own personal financial ties. As one that is involved with non-for-profit administration,…
October 30, 2009
Hi Howard, Thanks for the reply. We will look to cover sports non-profit/CSR. If you have any suggested articles/blog posts please let me know. We will have an RSS feed available. Nice find on the "Baseball Promos Go Way Out Of The Box" article,…
October 30, 2009
Ashley, 2 quick questions for you about SportFund.com... - are you going to cover anything in the sports non-profit/CSR space? - will you have an RSS feed of your content available? Thanks, Howard
October 30, 2009
Ashley Read added a discussion
We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for the blog. We are looking to help clubs with article…
October 29, 2009
Sport Driven is the first dedicated online sports marketing platform allowing sponsors and advertisers to easily find new commercial opportunities within the sport industry.
October 29, 2009
Sport Driven is the first dedicated online sports marketing platform allowing sponsors and advertisers to easily find new commercial opportunities within the sport industry.
October 28, 2009
Sport Driven is the first dedicated online sports marketing platform allowing sponsors and advertisers to easily find new commercial opportunities within the sport industry.
October 24, 2009
Sport Driven is the first dedicated online sports marketing platform allowing sponsors and advertisers to easily find new commercial opportunities within the sport industry.
October 22, 2009

Profile Information

What kind of company do you work for?
other
What is the name of your company?
Sport Driven
What is your job title?
Managing Director
What is your job function?
management
Company Website
http://www.sportdriven.co.uk
Personal Website
http://www.linkedin.com/pub/ashley-read/13/363/948

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At 4:48pm on July 20, 2009, ArLena Richardson The ePublicist said…

Hi Ashley,
I stopped to say thanks for joining the Twitter Sports Connect Group.
Leaving Encouragement and Applause.
Ar Lena
 
 

Forum

Romi Mardela

Sports Marketing in Indonesia 2 Replies

I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…

Tagged: indonesia, marketing, sports, study, research

Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela Dec. 22, 2009.

Andrew McConachie

Social Media within Football (Soccer) - is there a place for it? 11 Replies

Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…

Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie Dec. 21, 2009.

federico smanio

sports sponsoring by a bank 7 Replies

Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…

Tagged: Italy, youngsters, sport, sponsor, bank

Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec. 19, 2009.

Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov. 17, 2009.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov. 6, 2009.

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Sports Marketing 2.0

Pepsi moves away from Super Bowl to create its own movement, online

MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]
 

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