Re-thinking sports marketing now that fans are in charge
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ArLena Richardson The ePublicist
- Female
- Houston
- United States
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- Discussions (3)
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- Groups (6)
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ArLena Richardson The ePublicist's Groups
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iPinZ
3 members
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Action Sports
44 members
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Search and Social Market…
44 members
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Sports Social Networks
200 members
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Twitter Sports Connect
83 members
Sports Publicist and Social Media Coach.since 1990
Latest Activity
Kristen Sonsma commented on ArLena Richardson The ePublicist's group Twitter Sports Connect"Excited to join the group. I can be found on twitter at
http://www.twitter.com/ichoosetowin
Everyone always asks why I don't use my name, however I felt my twitter handle best describes me. I currently work in sales in the NHL and have…"
ArLena Richardson The ePublicist is now friends with Keem78, Cheryl Walters, Duong Van Thinh and 7 more
Jeff Fisher commented on ArLena Richardson The ePublicist's group Twitter Sports Connect"Hi everyone,
New to the group, but Twitter has helped me get out the word on my high school football vignettes for High School Football America @ www.highschoolfootballamerica.com/videos. Couldn't get as many views without tweeting!"
Tyrone Connaway commented on ArLena Richardson The ePublicist's group Twitter Sports Connect"That sounds fantastic Leslie. Ill check it out and pass the word"
Profile Information
- What kind of company do you work for?
- agency
- What is the name of your company?
- the ar lena richardson agency-Passionate, proven, polished professional who enjoys helping others to transform challenges into victories and using technology to transverse and synergize the real and virtual worlds. Connected with and respected by champion athletes, senior executives, and several social networking communities. Earned B.S. Economics from Southern Methodist University in Dallas, Texas. Pursuing MBA Information Management and Technology online with Western International University in Phoenix, Arizona. Single, no children, an adorable silky terrier named Polo nicknamed "Papa." Reality TV and cable news junkie.
- What is your job title?
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- What is your job function?
- management
- Company Website
- http://www.arlena.com
- Personal Website
- http://www.myspace.com/arlenatheepublicist
- Who referred you to SM 2.0? (Or how did you find it)?
- Ning Search Engine
Athletes for Cure Earns Twitter Award
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Best Nonprofit Content Provider on Twitter in 2008.
Comment Wall (6 comments)
- At 8:00am on July 8, 2009,
jim Orenberg said… - Thanks! And thanks for being my first friend here.
- At 11:37am on July 13, 2009,
Julie Grice said… - Thank you - I'm so happy to be here!
- At 5:24pm on August 7, 2009,
Gail Sideman said… - Hi ArLena - Thank you for the kind notes here, and on Twitter. I like the potential of what this site has to offer...I've already read some great posts.
FYI - I'm a contributor to sportsnetworker.com and also contribute sports-related posts to mashable. Until I update my website (in progress), please check out those sites if you want to know more about my focus.
I look forward to learning more about you and your projects, as well.
Have a super weekend!
gail
- At 6:04am on August 17, 2009,
Cynthia Mumbo said… - Hi ArLena,
This is great information. I'll let you know as soon as I get into contact with them both. You have been of great assistance.
Kind regards,
Cynthia
- At 12:13pm on August 31, 2009,
Arlene Higginson said… - Just got your note, I'm just learning to negotiate all the comment options. Sure the interview thing sounds great, I'm trying to launch my Digital Sports Art to a bigger audience. It's very accessible because it's digital. ...Arlene
- At 2:30am on September 9, 2009,
Dion "Flea" Lee said… - Arlena, how can I get to Vegas to speak at our Women's Football Camp and Conference, check out www.womensfootballcamp.com , give me a call 702-764-8878. Looking forward to hearing from you soon.
Groups
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Marketing & Sponsorship …
13 members
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The UK Sports Network
13 members
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Search and Social Market…
44 members
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Tennis Open
14 members
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Minor League Baseball
15 members
Forum
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What are the best sporting team brand story videos you have seen?
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Sports Marketing 2.0
Enthuse mobile app seeks college students who want to work in sports
One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]Steelers vs. Cowboys in social media co-opetition
Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]Email Power Rankings for MLB teams
How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]College sports fans blame carriers for poor connectivity at stadiums
Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]College fans like Twitter more than Facebook for sports
If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]© 2013 Created by Pat Coyle.
