Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

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What's the best way for NFL to handle Twitter?

Replied Aug. 6, 2009

What's the best way for NFL to handle Twitter?

Replied Aug. 6, 2009

Feedback from VIP Summit in San Francisco

Replied May. 9, 2008

 

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Andrew Gregory and Gerardo Jerry Molina are now friends
December 2, 2009
Andrew Gregory replied to Pat Coyle's discussion 'What's the best way for NFL to handle Twitter?'
Lance Armstrong could host a clinic.
August 6, 2009
Andrew Gregory replied to Pat Coyle's discussion 'What's the best way for NFL to handle Twitter?'
I tend to agree. This is a coaching and team problem, not a league problem. What a player does in his own time is his business, and what he does on Team Time, is team business. Players simply need to be coached that the reality today is that both wi…
August 6, 2009
Kevin Chou and Andrew Gregory are now friends
January 29, 2009
Andrew Gregory left a comment for Mark Hill
January 29, 2009
Mark Hill left a comment for Andrew Gregory
January 28, 2009

Profile Information

What kind of company do you work for?
software service provider
What is the name of your company?
Exponentia
What is your job title?
Founder, Managing Partner
What is your job function?
management
Company Website
http://www.exponentia.com
Personal Website
http://www.playaction.tv
Who referred you to SM 2.0? (Or how did you find it)?
Pat Coyle

Andrew Gregory's Blog

Andrew Gregory

Making Money from Digital Interactivity

Great to see everyone at the conference this weekend. To follow up our panel, see below a quote in today's Wall Street Journal from Budweiser Canada about their direction for finding new and interesting ways to activate sports sponsorships using digital:

"Super Bowl advertisers have stepped up their digital game this year.

Interactive TV ads, sophisticated search strategies, Web-only outtakes, mobile-phone applications and social-networking campaigns are part of the game-day playbooks o… Continue

Posted on January 28, 2009 at 4:45pm —

Comment Wall (8 comments)

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At 7:13pm on January 28, 2009, Mark Hill said…
Thanks for the note Andrew. Let's catch up.

DOing some consulting with a client that is working with the NFL and their ReCutter application.

Reality DIgital has retained me to help them grow their publisher business in key markets. One of those I'm focused on is Sports Media.

Let me know a good time to catch up.

Best,

Mark
At 6:19pm on March 13, 2008, Arlene Higginson said…
Thanks Greg. I figured out a way to "batch paint" hundreds of frames at once. It took some work, but I'm always looking for the next coolest thing in imaging. If you want to send me a video, I can do the same...Arlene
At 6:01pm on February 18, 2008, Daniel said…
Will do. I look forward to it.
At 5:40pm on February 18, 2008, Daniel said…
Andrew, I have sent the presentation file to you. I'm glad you are interested in participating in the research and I look forward to talking with you about that.
Daniel
At 2:26pm on February 11, 2008, Mark Hill said…
I'll see you tonight at the Mixer.Tried you last week and we never connected.

Mark Hill
Digital Strategies
At 11:28pm on January 29, 2008, Andrew Gregory said…
Here is a sneak peak of SENS PlayAction, Powered by Bell. Great example of our work with Telco's to drive mobile phone interactivity with sports teams: http://www.playaction.tv/sens/splash.htm
At 11:24pm on January 29, 2008, Andrew Gregory said…
Have a look at our live game platform, allowing fans to play along live with NHL action on TSN, Canada's Sports Leader: www.playaction.tv/budlightlive This is one of the applications we will be talking about on our panel
At 1:30pm on January 8, 2008, Andrew Gregory said…
Looking forward to the event. Be sure to sign up for Colts PlayAction to play along on your mobile phone with the action...text COLTS to 24365 to join. See more at www.playaction.tv/colts
 
 

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Romi Mardela

Sports Marketing in Indonesia 2 Replies

I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…

Tagged: indonesia, marketing, sports, study, research

Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela Dec. 22, 2009.

Andrew McConachie

Social Media within Football (Soccer) - is there a place for it? 11 Replies

Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…

Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie Dec. 21, 2009.

federico smanio

sports sponsoring by a bank 7 Replies

Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…

Tagged: Italy, youngsters, sport, sponsor, bank

Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec. 19, 2009.

Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov. 17, 2009.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov. 6, 2009.

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Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Pepsi moves away from Super Bowl to create its own movement, online

MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]
 

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