Re-thinking sports marketing now that fans are in charge
Andrew Gregory's Discussions
Feedback from VIP Summit in San Francisco
Replied May. 9, 2008
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Comment Wall (8 comments)
- At 7:13pm on January 28, 2009,
Mark Hill said…
- Thanks for the note Andrew. Let's catch up.
DOing some consulting with a client that is working with the NFL and their ReCutter application.
Reality DIgital has retained me to help them grow their publisher business in key markets. One of those I'm focused on is Sports Media.
Let me know a good time to catch up.
Best,
Mark
- At 6:19pm on March 13, 2008,
Arlene Higginson said… - Thanks Greg. I figured out a way to "batch paint" hundreds of frames at once. It took some work, but I'm always looking for the next coolest thing in imaging. If you want to send me a video, I can do the same...Arlene
- At 6:01pm on February 18, 2008,
Daniel said… - Will do. I look forward to it.
- At 5:40pm on February 18, 2008,
Daniel said…
- Andrew, I have sent the presentation file to you. I'm glad you are interested in participating in the research and I look forward to talking with you about that.
Daniel
- At 2:26pm on February 11, 2008,
Mark Hill said…
- I'll see you tonight at the Mixer.Tried you last week and we never connected.
Mark Hill
Digital Strategies
- At 11:28pm on January 29, 2008,
Andrew Gregory said…
- Here is a sneak peak of SENS PlayAction, Powered by Bell. Great example of our work with Telco's to drive mobile phone interactivity with sports teams: http://www.playaction.tv/sens/splash.htm
- At 11:24pm on January 29, 2008,
Andrew Gregory said…
- Have a look at our live game platform, allowing fans to play along live with NHL action on TSN, Canada's Sports Leader: www.playaction.tv/budlightlive This is one of the applications we will be talking about on our panel
- At 1:30pm on January 8, 2008,
Andrew Gregory said…
- Looking forward to the event. Be sure to sign up for Colts PlayAction to play along on your mobile phone with the action...text COLTS to 24365 to join. See more at www.playaction.tv/colts
Profile Information
- What kind of company do you work for?
- software service provider
- What is the name of your company?
- Exponentia
- What is your job title?
- Founder, Managing Partner
- What is your job function?
- management
- Company Website
- http://www.exponentia.com
- Personal Website
- http://www.playaction.tv
- Who referred you to SM 2.0? (Or how did you find it)?
- Pat Coyle
Andrew Gregory's Blog
Making Money from Digital Interactivity
"Super Bowl advertisers have stepped up their digital game this year.
Interactive TV ads, sophisticated search strategies, Web-only outtakes, mobile-phone applications and social-networking campaigns are part of the game-day playbooks o… Continue
Posted on January 28, 2009 at 4:45pm —
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Forum
Seeking advertisers for Boston Sports Website
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago,...
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy Nov 10.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Ca...
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov 6.
How are golfers and golf courses using social media & mobile? 19 Replies
I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...
Started by Pat Coyle in Killer Apps. Last reply by Amy Martin Nov 12.
Sports marketing in London
Looking for a sports marketing role in London, any advice?! Cheers, Ladi
Started by Ladi Moradi in Job Openings Nov 2.
Fund Sport - Grassroots sports blog 9 Replies
We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...
Tagged: Marketing, Fundraising, PR, sports, grassroots
Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 4.
Sports Marketing 2.0
RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]Can you spot the Colts (employees) in this photo?
MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]Colts social media deliver game balls to fans
The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can’t get. One example: the MyColts.net Game Ball. Each week during the season one fan will be selected to receive a personalized game ball. These balls are official NFL footballs, and they’re painted by the same company that [...]© 2009 Created by Pat Coyle
