Great to see everyone at the conference this weekend. To follow up our panel, see below a quote in today's Wall Street Journal from Budweiser Canada about their direction for finding new and interesting ways to activate sports sponsorships using digital:
"Super Bowl advertisers have stepped up their digital game this year.
Interactive TV ads, sophisticated search strategies, Web-only outtakes, mobile-phone applications and social-networking campaigns are part of the… Continue
Posted on January 28, 2009 at 4:45pm