"More threatened? No!
Teams/players are more followed/idolized by the impact of console games. NHL is probably a prime example of how game consoles impact the sport, team and players. EA Sports' award winning series, NHL 2010, develops more fan…"
Re-thinking sports marketing now that fans are in charge
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Case Studies: Getting to the heart of what Breweries, Restaurants and Telco's want from their sports sponsorships
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Started this discussion. Last reply by Jenna Woodul Mar 14, 2008.
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Andrew Gregory posted a blog postAre losing teams more threatened by console games?
Interesting take on www.thestar.com today from an 18 year old hockey fan:"Compared to watching a Leaf game, playing a video game is way more fun because you're more involved – and the Leafs don't always lose," said 18-year-old Scott Macdonald, a Toronto house league hockey player who hasn't watched an entire televised Leaf game since before Christmas.Today's distracted boy is quite unlike previous generations of loyal local lads, who worshipped Teeder, Red…See More
Andrew Gregory left a comment for Kiana Lewis"Hi Kiana, Pleased to meet you. What kind of consulting do you do, and for whom?"
Andrew Gregory replied to Pat Coyle's discussion What's the best way for NFL to handle Twitter?"Lance Armstrong could host a clinic."
Andrew Gregory replied to Pat Coyle's discussion What's the best way for NFL to handle Twitter?"I tend to agree. This is a coaching and team problem, not a league problem. What a player does in his own time is his business, and what he does on Team Time, is team business. Players simply need to be coached that the reality today is that both…"
Profile Information
- What kind of company do you work for?
- software service provider
- What is the name of your company?
- Exponentia
- What is your job title?
- Founder, Managing Partner
- What is your job function?
- management
- Company Website
- http://www.exponentia.com
- Personal Website
- http://www.playaction.tv
- Who referred you to SM 2.0? (Or how did you find it)?
- Pat Coyle
Andrew Gregory's Blog
Are losing teams more threatened by console games?
Interesting take on www.thestar.com today from an 18 year old hockey fan:
"Compared to watching a Leaf game, playing a video game is way more fun because you're more involved – and the Leafs don't always lose," said 18-year-old Scott Macdonald, a Toronto house league hockey player who hasn't watched an entire televised Leaf game since before Christmas.
Today's distracted boy is quite unlike previous generations of loyal local lads, who… Continue
"Compared to watching a Leaf game, playing a video game is way more fun because you're more involved – and the Leafs don't always lose," said 18-year-old Scott Macdonald, a Toronto house league hockey player who hasn't watched an entire televised Leaf game since before Christmas.
Today's distracted boy is quite unlike previous generations of loyal local lads, who… Continue
Posted on January 14, 2010 at 1:28pm — 1 Comment
Making Money from Digital Interactivity
Great to see everyone at the conference this weekend. To follow up our panel, see below a quote in today's Wall Street Journal from Budweiser Canada about their direction for finding new and interesting ways to activate sports sponsorships using digital:
"Super Bowl advertisers have stepped up their digital game this year.
Interactive TV ads, sophisticated search strategies, Web-only outtakes, mobile-phone applications and social-networking campaigns are part of the… Continue
"Super Bowl advertisers have stepped up their digital game this year.
Interactive TV ads, sophisticated search strategies, Web-only outtakes, mobile-phone applications and social-networking campaigns are part of the… Continue
Posted on January 28, 2009 at 4:45pm
Comment Wall (9 comments)
- At 1:30pm on January 8, 2008, Andrew Gregory said…
- Looking forward to the event. Be sure to sign up for Colts PlayAction to play along on your mobile phone with the action...text COLTS to 24365 to join. See more at www.playaction.tv/colts
- At 11:24pm on January 29, 2008, Andrew Gregory said…
- Have a look at our live game platform, allowing fans to play along live with NHL action on TSN, Canada's Sports Leader: www.playaction.tv/budlightlive This is one of the applications we will be talking about on our panel
- At 11:28pm on January 29, 2008, Andrew Gregory said…
- Here is a sneak peak of SENS PlayAction, Powered by Bell. Great example of our work with Telco's to drive mobile phone interactivity with sports teams: http://www.playaction.tv/sens/splash.htm
- At 2:26pm on February 11, 2008,
Mark Hill said… - I'll see you tonight at the Mixer.Tried you last week and we never connected.
Mark Hill
Digital Strategies
- At 5:40pm on February 18, 2008,
Daniel said… - Andrew, I have sent the presentation file to you. I'm glad you are interested in participating in the research and I look forward to talking with you about that.
Daniel
- At 6:01pm on February 18, 2008, Daniel said…
- Will do. I look forward to it.
- At 6:19pm on March 13, 2008,
Arlene Higginson said… - Thanks Greg. I figured out a way to "batch paint" hundreds of frames at once. It took some work, but I'm always looking for the next coolest thing in imaging. If you want to send me a video, I can do the same...Arlene
- At 7:13pm on January 28, 2009, Mark Hill said…
- Thanks for the note Andrew. Let's catch up.
DOing some consulting with a client that is working with the NFL and their ReCutter application.
Reality DIgital has retained me to help them grow their publisher business in key markets. One of those I'm focused on is Sports Media.
Let me know a good time to catch up.
Best,
Mark
- At 2:23pm on January 16, 2010,
Shane Harmon said… - Thanks for this Andrew. I'll definitely have a look and get back to you. Good to hear. Also good to hear that rugby is alive and well in Canada. We're looking froward to welcoming the Canucks in 2011. They get to play the All Blacks in Wellington in their final pool match.
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