Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

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danny mueller commented on Pat Coyle's blog post 'Content Power Ratings Reveal Power of Digital + TV'
Such an interesting Chart. It is quite amazing to think that an event like WWE's Wrestllemania is ahead of the Kentucky Derby. Personally, I'm involved withing the Thoroughbred Industry and I believe it is essential for this Industry to reconnect ...
on Tuesday

Profile Information

What kind of company do you work for?
pro sports team
What is the name of your company?
Coyle Media, Inc.
What is your job title?
President
What is your job function?
Marketing
Company Website
http://www.mycolts.net
Personal Website
http://www.patcoyle.net

Indianapolis Colts breaking new ground online


Check out this video from the Sports Marketing 2.0 VIP Summit in NYC. Video was done by canteloupe.tv

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Pat Coyle's Blog

Pat Coyle

This is worth a look..

The Fan Economy: Becoming Fan Focused
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… Continue

Posted on October 1, 2009 at 9:25pm — 1 Comment

Pat Coyle

Live Tweets from Sponsor Symposium worth a read...

@kathleenhessert live tweeting from SBJ Sponsor Symposium #sbjsss here are some of my favorites

Posted on September 30, 2009 at 1:00pm —

Pat Coyle

MyColts.net lets social fans get closer to team

mycolts ball
The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can't get.

One example: the MyColts.net Game Ball.

Each week during the season one fan will be selected to receive a personali… Continue

Posted on September 25, 2009 at 12:04pm —

Pat Coyle

I'M SOMEBODY...thanks to Twitter

OK. So maybe I'm not a thought leader.

But last week I wrote a blog post and tweeted a link to the post.

A couple minutes later, I get an E mail from a Forbes.com , Tom Van Riper, who had been following me on Twitter.

We spoke by phone...and yesterday he wrote a nice story about the ide… Continue

Posted on August 12, 2009 at 11:25pm — 5 Comments

Pat Coyle

Why some Colts fans don't like Twitter

Now that NFL camps are open, we're encouraging members of the Colts Social Network, MyColts.net, to use Twitter to send updates. It's tough sledding so far.

Interesting the see the resistance. It seems that whichever social media we're talking about, Facebook, MyColts, Twitter...until you have a real use for it, and try it, you really can't appreciate it and will resist.… Continue

Posted on August 6, 2009 at 9:43am —

Comment Wall (32 comments)

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At 5:47pm on November 17, 2009, Maurice Bretzfield said…
I'm partnering with a guy who has written a humorous golf book and I'm looking for ways to market it online. This site seems like a good place to start to learn about marketing into the sports community.

Thanks for your welcome. I've been around some and yes, life here on Banderas Bay is gorgeous. I'm a sailor and fisherman myself and have been thinking about retiring down here for years. I finally reached my life's ambition, I'm a bum on a beach!
At 9:16pm on October 9, 2009, Terry said…
Hi Pat,
I enjoy your blog. Good stuff.
You might find our blog interesting. www.getflimped.com
Good source for info on Video Landing Pages.
Thanks,
Terry Whelan
www.flimp.net
At 6:13pm on September 18, 2009, Cheryl Walters said…
Hi Pat,
This is a great site and I second ArLena's request below to hold a summit in Houston, Austin or Dallas. Thanks for providing this forum!
Cheers!
Cheryl Walters
At 8:56am on August 10, 2009, Terry said…
Hi Pat,
Hope you're enjoying summer!
Pat Croce, the former owner of the Philadelphia 76er's is a recent investor of Flimp's. (It's really interesting to google Pat's name)
Next time I speak to him, I'll ask him to sign up with 2.0.
Thanks,
Terry Whelan
www.flimp.net
At 4:18am on July 22, 2009, ArLena Richardson The ePublicist said…
Hello Pat,
Do you see doing a Summit in Houston, Austin, or Dallas.
If it is feasible or on the chalkboard, please let me know.
Grateful,
Ar Lena
At 11:10am on June 20, 2009, Terry said…
Pat,
Thanks for providing this forum.
I've had some meaningful exchanges initiated by 2.0
eVideo campaigns continue to gain popuality as an effective way to promote & sell tickets in the world of sports.
Thanks,
Terry
At 8:22pm on April 17, 2009, Engel Fonseca said…
Hi, I just called you today..I´m interested on being a spokes person, I have great experience in English and spanish..this is my mail engel.fonseca@fox.com or engelfonseca@gmail.com
At 1:55pm on October 6, 2008, Tim Horton said…
Hi Pat,
I had the same question as Terry below since it would be nice to get a list ahead of time of all the attendees and their contact info so we could try and set up some face time with people we are interested in meeting with prior to the event and get some of the leg work out of the way.

Cheers
Tim Horton
CEO Sports Training Interactive.
At 12:23pm on September 25, 2008, Terry said…
Pat,
Will you be creating a Group for people planning to attend the Oct. 16 Summit in NY?
I will be there, as well as Flimp's CEO, Wayne Wall.
Thanks,
Terry
At 8:55am on September 22, 2008, 411 Sports Marketing said…
P.S. We're Cowboys fans but love Coach Dungy! He speaks at our church men's conference.

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Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago,...

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Ca...

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

Pat Coyle

How are golfers and golf courses using social media & mobile? 20 Replies

I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...

Started by Pat Coyle in Killer Apps. Last reply by Miklós Breitner Nov 16.

Ladi Moradi

Sports marketing in London

Looking for a sports marketing role in London, any advice?! Cheers, Ladi

Started by Ladi Moradi in Job Openings Nov 2.

Ashley Read

Fund Sport - Grassroots sports blog 10 Replies

We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...

Tagged: Marketing, Fundraising, PR, sports, grassroots

Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 24.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]

Colts social media deliver game balls to fans

The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can’t get. One example: the MyColts.net Game Ball. Each week during the season one fan will be selected to receive a personalized game ball. These balls are official NFL footballs, and they’re painted by the same company that [...]
 

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