Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Pat Coyle
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Sports 2.0 Seeking speakers for upcoming events

Started Apr 17

Should sports teams partner with local media to share content?
2 Replies

Started this discussion. Last reply by Marti Funk Mar 26.

MBA in Sports Marketing

Replied Jan 27

 

Pat Coyle's Page

Latest Activity

Emily Hampton joined Pat Coyle's group
Chicago - United Center
Sports Marketing 2.0 VIP Summit is coming to Chicago on Thursday, June 12, 2008. 1pm to 8pm. Program will be held at the United Center. Visit the event Website to register.
June 27
Emily Hampton joined Pat Coyle's group
Pre-Game Mixer (Feb 11th)
Join this group if you want to meet for cocktails (or dinner) the night before Sports Marketing 2.0 Summit – (Monday, Feb 11th). We'll meet in the Roosevelt Hotel Bar from 5:30 p.m.-7:30p.m Just look for the Sports Marketing 2.0 Summit sign.
June 27
Emily Hampton joined Pat Coyle's group
San Francisco - AT&T Park
Sports Marketing 2.0 VIP Summit is coming to San Fransico on Tuesday, May 6, 2008. 1pm to 8pm. Program will be held at AT&T Park. Visit the event Web page to register.
June 27

Profile Information

What kind of company do you work for?
pro sports team
What is the name of your company?
Coyle Media, Inc.
What is your job title?
President
What is your job function?
Marketing
Company Website
http://www.mycolts.net
Personal Website
http://www.patcoyle.net

Indianapolis Colts breaking new ground online


Check out this video from the Sports Marketing 2.0 VIP Summit in NYC. Video was done by canteloupe.tv

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Pat Coyle

Phoenix Suns Seek Digital Sales Exec.

Digital Sales Executive

The Phoenix Suns Marketing Partnerships department is currently recruiting for a full-time Digital Sales Executive to report to the Vice President, Marketing Partnerships.

General Statement of Duties: The Digital Sales Executive (salary plus commission) will manage sellable inventory and generate revenue through all Suns and Mercury digital properties. Individual must have in-depth knowledge of digital landscape and ability to customize opportunities to meet Mark… Continue

Posted on May 13, 2009 at 6:29pm — 3 Comments

Pat Coyle

Sports 2.0 Digest - May 1, 2009

Here's a list of recent news we're following a Sports 2.0 (Compiled by Patrick Stack)

MLBAM Posts Strong Opening Numbers

http://www.paidcontent.org/entry/419-mlb.com-by-the-numbers-subscription-sales-up-45-percent/

* MLBAM, subscription sales are up nearly 46 percent year-over-year to 400,000-plus for premium live game products MLB.TV and Gameday Audio.
* With that increase, it’s not surprising that video delivery is up… Continue

Posted on May 1, 2009 at 9:54am —

Pat Coyle

Sports fans like to play games together...online and off

When we were designing MyColts.net we were heavily influenced by Computer Game Theory. We think the overall community experience can and should be one big game fans play together...

cred-leaders1

Just… Continue

Posted on April 29, 2009 at 12:32pm —

Pat Coyle

NFL.COM grows 153% during DRAFT

nfl-draft-09Fans visiting NFL.com on Draft weekend spent a record average of 45 minutes on the site – up 153 percent from a year ago. Visitors to NFL.com over the weekend increased 28 percent over 2008 while video streams accessed were up 65 percent. In addition, fans viewed three times more NFL.com D… Continue

Posted on April 28, 2009 at 3:30pm —

Pat Coyle

How sports teams are making money online


Team Digital Business Summits 2009
Coming to Midwest, West, Northeast

Learn how NBA, NHL, NFL and MLB clubs are making money online...and how you can too

I am excited to announce that we'll be holding Series of 1/2 day, regional conferences focused… Continue

Posted on April 23, 2009 at 3:30pm — 1 Comment

Comment Wall (27 comments)

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Join this social network

At 11:10am on June 20, 2009, Terry said…
Pat,
Thanks for providing this forum.
I've had some meaningful exchanges initiated by 2.0
eVideo campaigns continue to gain popuality as an effective way to promote & sell tickets in the world of sports.
Thanks,
Terry
At 8:22pm on April 17, 2009, Engel Fonseca said…
Hi, I just called you today..I´m interested on being a spokes person, I have great experience in English and spanish..this is my mail engel.fonseca@fox.com or engelfonseca@gmail.com
At 1:55pm on October 6, 2008, Tim Horton said…
Hi Pat,
I had the same question as Terry below since it would be nice to get a list ahead of time of all the attendees and their contact info so we could try and set up some face time with people we are interested in meeting with prior to the event and get some of the leg work out of the way.

Cheers
Tim Horton
CEO Sports Training Interactive.
At 12:23pm on September 25, 2008, Terry said…
Pat,
Will you be creating a Group for people planning to attend the Oct. 16 Summit in NY?
I will be there, as well as Flimp's CEO, Wayne Wall.
Thanks,
Terry
At 8:55am on September 22, 2008, 411 Sports Marketing said…
P.S. We're Cowboys fans but love Coach Dungy! He speaks at our church men's conference.
At 8:54am on September 22, 2008, 411 Sports Marketing said…
I'm excited to be here! Thanks for the approval. Looking forward to networking with you and hope we can get you on the show one day!
At 3:57pm on September 12, 2008, Tim Street said…
Social Media is exploding and the Sports Marketing 2.0 Summits provide marketers not yet involved in social media an incredible opportunity to test the waters and find out what types of Internet communities and online video promotions are available for their organizations.

Sports Marketing 2.0 has assembled a team of professionals who are making great strides in building emotionally compelling communities that are not only servicing their fans but are adding to the bottom line.

Any marketer who wants to learn and understand the new world of social media marketing should attend Sports Marketing 2.0 Summits - You don't need to be in sports to understand the power of building a winning team of online fans.
At 5:21pm on September 11, 2008, Ed Trost said…
Pat-

Great conference..learned a lot..met some good people as well..keep up the good work.

Ed
At 7:04am on August 29, 2008, Kris Gotsch said…
Pat...was setting up a CRM group using Ning and came accross this great site. Great and clear focus on sports marketing and look forward to start dialogues and discussions with yourselfs and others.
At 2:26pm on June 25, 2008, Dhanraj Maharaj said…
Pat this is a great site, i found it by accident while doing some research. I hope i can learn a few things and find some mentors that help me achieve my goals in sports or marketing.

i look forward forward to picking your brain as well.. thanks

View All Comments

 
 

Groups

Discussion Forum

411 Sports Marketing

411 Sports & Entertainment 1 Reply

Just wanted to include my network in the mix - providing Sports & Entertainment information for the Dallas metroplex and beyond. CLICK HERE to visit 411 Sports & Entertainment.

Started by 411 Sports Marketing. Last reply by John M.Petterson 1 day ago.

Jim Demers

Head up my Marketing Team 5 Replies

I hope this is the right place for me to post this opportunity. If this isn’t right then I hope someone will point me in the right direction. We are launching a new sports social network site call...

Started by Jim Demers. Last reply by John M.Petterson 1 day ago.

Stewart Whicker

Ok its been a year, what have you learned about sports social media? 2 Replies

Hi Everybody, 2009 with the world in economic crisis, I predict sports social media will explode. Why because its sport, you can do it anytime and anywhere. True it can cost but not to kick the b...

Tagged: widgets, reviews, teams, brands, blogs

Started by Stewart Whicker. Last reply by Joe Halpin Mar 2.

Jeroen Gösgens

list of social sports networks 11 Replies

hi everyone im actually searching for a list of all succesfull and not successfull social sports networks.. can anyone help me on this one? Thanks

Started by Jeroen Gösgens. Last reply by John M.Petterson 1 day ago.

Dan Beeman

My Blog

I am a technophobe and hate my blog quality (although I am quite new at it). I need help. Who can help me? www.sponsorshipinsights.com/blog

Tagged: blogging, sponsorship

Started by Dan Beeman Jan 9.

About

Pat Coyle Pat Coyle created this social network on Ning.

Sports Marketing 2.0

Sports fans like to play games with eachother, online and off

When we were designing MyColts.net we were heavily influenced by Computer Game Theory. We think the overall community experience can and should be one big game fans play together… Just this piece in Forbes written by Peter Daboll, CEO of Bunchball. He does a better job than I explaining game mechanics. I think this is an [...]

NFL.com grows 153% during DRAFT

Fans visiting NFL.com on Draft weekend spent a record average of 45 minutes on the site – up 153 percent from a year ago. Visitors to NFL.com over the weekend increased 28 percent over 2008 while video streams accessed were up 65 percent. In addition, fans viewed three times more NFL.com Draft content on their [...]

How sports teams make money online

I am excited to announce that Sports Marketing 2.0 is holding a series of three, regional conferences to help professional, minor league and college teams generate revenue from digital channels (Web, E mail, Video, Social Media) Follow the registration links below to read more information for each event. We’ve got a great cross-section of speakers from [...]

ESPN Launches “Blog Buzz”

ESPN listening to blogosphere, putting stories on the air I just got off the phone with Kathleen Hessert, President of Sports Media Challenge, the company behind Blog Buzz. She’s got a million clients and even more great stories to tell. If you’d like to hear some of them, you should join us at our Team Digital [...]
 

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