Re-thinking sports marketing now that fans are in charge

With the 3G & GPS possibillities of the new iPhone, Nike should be working hard to create an app for its Nikeplus platform. Now, others come with running track & distance registration apps, like www.runkeeper.com. Nike's current platform is vibrant and low treshold and could remain the same for its current users. Nike should upgrade it for the iPhone 3G owners. Mapping your run (realtime?…
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