Re-thinking sports marketing now that fans are in charge

Do you think that technical directors and coaches will, one day, be open to listen to the "Voice of the Customer"(using a Six Sigma term here) during the scouting and drafting process of new talent? There is obviously a lot of secrecy some times in these processes, but it wouldn't be very difficult to have an online panel of fans where teams could find the likeability/marketability of some prospe…
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