Re-thinking sports marketing now that fans are in charge
While attending an A's / Yankees game with a good friend, we were prompted to stand-up and participate in 7th inning stretch by sending an SMS message to "vote" Zito across the Bay. As we sat down, I thought - why can't I send my camera phone photo somewhere over the internet and have my photo returned in a commemorative frame? That night I went home with a goal of building the system I envisione…
© 2010 Created by Pat Coyle