Re-thinking sports marketing now that fans are in charge
ArLena Richardson The ePublicist's Groups (6)
iPinZ
3 members Latest Activity: Nov. 6, 2009 Interactive Mobile Branding. "Sticky Marketing in a Mobile World"
Action Sports
43 members Latest Activity: Dec. 22, 2009 Discussing the growth of action sports like snowboarding, skateboarding, surfing, motocross, bmx, and wakeboarding.
Search and Social Marketing for Sports
22 members Latest Activity: Nov. 20, 2009 A discussion of the use of search marketing (search engine optimization and pay per click), social media / networking / marketing (blogs, Facebook, Li…
Sports Social Networks
175 members Latest Activity: Dec. 29, 2009 Developers of sports social networks. Share ideas to bring more people online to then go offline and play more sport.
Sport Driven
13 members Latest Activity: Oct. 29, 2009 Sport Driven is the first dedicated online sports marketing platform allowing sponsors and advertisers to easily find new commercial opportunities wit…
Twitter Sports Connect
64 members Latest Activity: 1 day ago A place for members who tweet to share twitter names, tools, news, and advice
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Twitter Sports Connect
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Sport Management in the…
32 members
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Sports Reporters
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Sports Social Networks
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The European perspective
55 members
Discussion Forum
IMG Intercollegiate Athletics Forum in NY Dec. 10-11
IMG Intercollegiate Athletics Forum Anyone going?
Started by Terri Kelley Oct. 23, 2008.
Collegiate Use of Social Media 1 Reply
Hey all. This question has two beneficiaries. First, a friend of mine is working on a dissertation about the use of social media in intercollegiate athletics. Second, I blog about social media and wo…
Tagged: media, social, athletics, college
Started by Jason Falls. Last reply by Terri Kelley Oct. 16, 2008.
Building Strategic Partnerships 1 Reply
I just wanted to kick off a discussion in regards to helping each other build strategic partnerships around the country. I joined SM 2.0 for two purposes: network amongst my peers and build strategi…
Started by J Harris. Last reply by Allie Whelan Jun. 19, 2008.
Hand Painted Digital Sports Art 1 Reply
I paint(digitally) Sports Art from photos...it's the latest & the coolest in Sports Design/Marketing....for more go to www.artbyarlene.com Since these paintings were painted digitally, they can b…
Started by Arlene Higginson. Last reply by Skip Mar. 11, 2008.
About
Sports Marketing 2.0
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]© 2010 Created by Pat Coyle
