Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

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  • Sport Managment Educators

    Sport Managment Educators

    5 members Latest Activity: Feb 27, 2010 A group set up for Sport Management Educators interested in Sport Marketing as a field of study.

  • Twitter Sports Connect

    Twitter Sports Connect

    83 members Latest Activity: Jul 30, 2012 A place for members who tweet to share twitter names, tools, news, and advice

  • Minor League Baseball

    Minor League Baseball

    15 members Latest Activity: Jul 30, 2012 A group dedicated to networking among the Minor Leauge organizations.

  • Search and Social Marketing for Sports

    Search and Social Marketing for Sports

    44 members Latest Activity: Jul 30, 2012 A discussion of the use of search marketing (search engine optimization and pay per click), social media / networking / marketing (blogs, Facebook,…

  • Chicago - United Center

    Chicago - United Center

    26 members Latest Activity: Jul 30, 2012 Sports Marketing 2.0 VIP Summit is coming to Chicago on Thursday, June 12, 2008. 1pm to 8pm. Program will be held at the United Center. Visit the…

  • Sports Marketing WYS?

    Sports Marketing WYS?

    1 member Latest Activity: Oct 3, 2011 What do you say?

  • Creative Design

    Creative Design

    2 members Latest Activity: Nov 29, 2010 A place to showcase creative talents to marketing groups for reference or business needs.

  • The UK Sports Network

    The UK Sports Network

    13 members Latest Activity: Sep 18, 2012 This group is here for everyone involved in the business of sport in the United Kingdom. You can find out the latest sports news, add the latest…

  • Social Media & Sport

    Social Media & Sport

    30 members Latest Activity: Jul 30, 2012 This group is dedicated to all things Social Media within Sport. Looking at and sharing best practice for how sport can utilise the available…

  • Women Sport Bar Network

    Women Sport Bar Network

    2 members Latest Activity: Oct 18, 2010 A network build by women sport fans for women sport fans. Men are welcome to join the network too...

  • Humor's Corner Adapted From CoachBook

    Humor's Corner Adapted From CoachBook

    1 member Latest Activity: Oct 6, 2009 Add something to make someone else smile, video, joke, poem, event, your own story! Keep it clean.. LOL!!!

  • Sponsor Recaps

    Sponsor Recaps

    6 members Latest Activity: Aug 4, 2010 This group is dedicated to providing great sponsor recaps. We want your input on what sponsors want to see, what is currently lacking and what great…

  • Tennis Open

    Tennis Open

    14 members Latest Activity: Jul 30, 2012 Tennis Open delivers essential information, analysis and an insight into the fast-developing global tennis sector. Group is focuses on the key areas…

  • Ethnic/Multicultural Sports Marketing

    Ethnic/Multicultural Sports Marketing

    38 members Latest Activity: Jul 30, 2012 The art of cross-pollinating sports with diverse groups of athletes, fans, coaches and executives, including international brand licensing and…

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Groups

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How do you market social media properties online for FREE?

Started by Stewart Whicker in Web 2.0 general ideas Aug 17, 2012.

Welcome To My Fine Art!

Started by Charles R. Ott, Jr. in Sponsorship Strategy Aug 5, 2012.

Advice for a new Sports & Entertainment Marketing company

Started by Kevin Anderson in Sponsorship Strategy May 17, 2012.

The Ultimate Sports Social Media Job - Persons Interested?

Started by Brian Gainor in Job Openings Jan 19, 2012.

What are the best sporting team brand story videos you have seen?

Started by Nick Truelson in Sponsorship Strategy Dec 18, 2011.

Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]

College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

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