Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Stewart Whicker

Sports Social Networks

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Sports Social Networks

Developers of sports social networks. Share ideas to bring more people online to then go offline and play more sport.

Members: 174
Latest Activity: 1 day ago

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Thomas D. Hagen Comment by Thomas D. Hagen on December 11, 2009 at 1:26pm
Rick Dudley, the President and Chief Executive Officer at Octagon Worldwide, has been announced as a speaker at the Global Sports Industry Summit in Paris, France.

FISU Secretary General and Chief Executive Eric Saintrond; FIFA Beach Soccer Chief Executive Joan Cusco; Bonham & Associates Founder Dean Bonham and HBS Founder and CEO Francis Tellier also be announced as a speakers at the Global Sports Industry Summit 2010.


As President and CEO of Octagon, Rick Dudley has worldwide responsibility for all functional disciplines of Octagon.

A former partner and CEO of the private equity firm MHC Investments, a sports and entertainment practice, Dudley also served as Managing Director for Ignite Sports, a leading interactive sports solutions provider.

Rick has held executive positions at three major professional sports leagues. During his five years as the President of the National Hockey League Enterprises, he established the league's corporate marketing program, increasing partner dollars spent on the game from $20 million to over $200 million. He also revitalized the league's licensed merchandise activity, launched the Coolest Game On Earth marketing campaign and championed grassroots marketing initiatives including NHL Street and NHL Breakout.

Since joining Octagon, Rick has been named to BusinessWeek’s "Power 100" list of the most influential people in sports (No. 41) and to SportsBusiness Journal’s list of the 50 most influential people in sports for the past three years. He also is among the top 20 most influential CEO’s in the sports world today as compiled by SportBusiness Magazine.


Global Sports Industry Summit takes place September 28 - October 1, 2010.

The Paris Global Sports Industry Summit brings together a powerful community of leaders who are setting the agenda for the international sports industry. Summit is focuses on world economic crisis influence on sport industry and on the tension between tradition and innovation in sport as the industry looks to expand while staying true to its roots.

Exclusively reserved for the leading players in the sports industry, the summit’s high-level participation and practical discussion will encourage open, constructive and candid debate.

Topics to be discussed include:

• World Economic Crisis: influence on sport industry, solutions • Taking the game global: Rationale, risk, reward • Radical innovation: Re-thinking the fan experience • Innovating to enhance sponsorship value • Stadia • Media: Channels, consumers and the brave new (virtual) world of sports • The modern Olympics: Lessons and opportunities

Global Sports Industry Summit will be held in Paris, France from September 28 - October 1, 2010.

Global Sports Industry Summit will host a select number of exclusive conferences that bring together the world most influential leaders from sports industry, finance, media and government. At these intellectually rigorous, highly interactive events, there are no prepared speeches; instead, the Summit moderators will lead dynamic discussions with global experts on the most pressing topics of our time, with active contributions by all participants.

http://www.sportsindustrysummit.com
Lindsey Comment by Lindsey on October 19, 2009 at 11:13am
Free action sports twitter icons for download! http://www.link-creative.com/free-action-sports-twitter-icons

Classic Sports icons for download as well!
http://www.link-creative.com/sprtstwtricons1
Spread the word!

Link Creative is passionate about sports and eager to be your creative connection.
Phil Zalewski Comment by Phil Zalewski on August 18, 2009 at 1:02pm
Stewart,
I saw your note a couple of weeks ago. I write a blog focused on sports technologies, Sports imPULSE, www.sportsimpulse.com. Please feel free to use the content as you see fit. It covers all technologies, of which social media is a small portion. A word of caution, I am by no means espousing my writing abilities - it's just a simple blog focused on technologies that play a part in sports. Hope it helps.
ArLena Richardson The ePublicist Comment by ArLena Richardson The ePublicist on July 29, 2009 at 5:19pm
Hello Stewart,
I send your website to two writers who might be interested in the opportunity to blog for Navsports.
Great idea.
Ar Lena @theepublicist
ArLena Richardson The ePublicist Comment by ArLena Richardson The ePublicist on July 1, 2009 at 1:16am
Greetings Stewart,
I'm responding to your group email, regarding strategic partnerships.
I'm interested.
I'll send a PM with my contact information.
Congratulations.
Ar Lena The ePublicist™
John M.Petterson Comment by John M.Petterson on May 27, 2009 at 8:04pm
Sports tickets, Packages +
IntAir Travelscene American Express the epitome of Corporate & Select Personal Travel Coordination – Air Reservations and Ticketing– competitive pricing, Cruising, Travel Insurance, Hotels & Car Hire at corporate rates. Pilgrimages, Special interest tours, Package Holidays. Global service with emergency 7 days / 24 hour personal service – no voicemail.
http://www.intair.com.au
Clinton Comment by Clinton on January 9, 2009 at 10:37pm
Hi Everyone ... What I can contribute to this group is expertise (or at least a solid knowledge) on the topic of Crowdsourcing & Community Participation ... if anyone wants to chat about the power of the crowd, feel free to write me.
Brandon Byrd Comment by Brandon Byrd on July 17, 2008 at 2:03pm
I am excited about the conversation and ideas that this group has to discuss.
patrizia Comment by patrizia on June 16, 2008 at 4:30am
Great to be part of this group !
Hope to bring some interesting topics to you all!
 

Members (173)

Phil Zalewski Colin Tebb Christopher Stewart Whicker David Astramskas Jeroen Gösgens ArLena Richardson The ePublicist Steve Harbula Tim Horton John M.Petterson Pat Coyle Chris Radez Joe Halpin Gino Ferrario Rob Robson Jason Peck Deborah Woodard Jason Cronkhite Kim Fox Lewis Howes Andrew Gregory Kirti porto Randal Burgess Lauren Beyer Marti Funk rob harris JP Gil Zino Maureen Williams
 
 

Forum

Romi Mardela

Sports Marketing in Indonesia

I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…

Tagged: indonesia, marketing, sports, study, research

Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin 12 hours ago.

Andrew McConachie

Social Media within Football (Soccer) - is there a place for it? 8 Replies

Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…

Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Christopher 9 hours ago.

federico smanio

sports sponsoring by a bank 6 Replies

Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…

Tagged: Italy, youngsters, sport, sponsor, bank

Started by federico smanio in Sponsorship Strategy. Last reply by Richard J. Farley, Jr. 16 hours ago.

Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]
 

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