Sponsor Recaps

Comment

Comment by Christophe Rethore on September 16, 2009 at 4:20pm

I will look for you on Twitter. Not sure yet how Twitter is really useful and profitable. There is a big hype on it now.

Comment by Cheryl Walters on September 16, 2009 at 4:11pm

Sounds great Christophe! Kim and I wish we could meet you at the round table - best of luck and yes, please let us know what you discover. Please consider following us on Twitter - @marketingbrands
Cheers! Cheryl

Comment by Christophe Rethore on September 16, 2009 at 4:00pm

Hi Cheryl and Kim, thank you for your positive comments. Sharing what we have now would be a waste of your time, it is not worth it *yet*. But it is good to know that there is some interest. When you have an idea, you always think it is great.... of course. So, hearing some reinforcement sounds good. we will keep moving and working in Vancouver and Strasbourg. when I have something worthwhile sharing, I will let you know. I am organising a roundtable here in France late November. I will keep you posted on the outcome of the roundtable on sponsoring ROI. Thanks again! My direct email = christophe.rethore@afg-research.com

Comment by Cheryl Walters on September 15, 2009 at 11:47am

Hi Christophe! My name is Cheryl Walters and I'm Kim's director of communication. Like you, we are always on the lookout for tools and tips to help us - in our case, to design better sponsor recaps. In my search, I haven't found a tool like yours to effectively measure ROI before a sponsor commits to an event or property's sponsorship package. I think you are on to something and if I can help or share my experiences with you, please let me know. Thank you! Cheryl

Comment by Kimberly Abey on September 15, 2009 at 9:24am

Christophe, I would like to see some of the current results you have come up with in your research. If there is anything I can help communicate or get out to the masses please let me know. Thanks. Kim

Comment by Christophe Rethore on September 13, 2009 at 11:45pm

We are currently developing a market research tool aiming at measuring the ROI on sport sponsoring (including (1) a ROI comparison of different forms of sponsoring: jerseys vs. stadium signage vs. other types, (2) sponsoring sport X vs. sport Y or club/athlete X vs. Y, etc.). Any comment on current tools available, their limitations, and exact needs of both sponsors/sponsored clubs would be great to complete the literature review we have compiled.