Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Mike Hodgdon

Online Outdoors Industry Professionals Group

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Online Outdoors Industry Professionals Group

Website: http://www.linkedin.com/groups?gid=38469
Members: 2
Latest Activity: Apr 23

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First Light Net News

First Light Net Announces IAB Compliance in Three Key Internet Advertising Categories

First Light Net Announces IAB Compliance in Three Key Internet Advertising Categories

Colorado Springs CO – October 7, 2008 – First Light Net, a provider of targeted internet advertising for the fishing, hunting, sports & outdoor industries, has been awarded three seals of compliance from the Interactive Advertising Bureau (IAB). The seals represent First Light Net’s commitment to conforming to the IAB’s published standards and best practices in the areas of Rich Media Creative, Digital Video In-Stream Ad Format, and Universal Ad Package (UAP).

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First Light Net launches Fishing.Net in time to offer advertising placement for clients attending ad:tech show

First Light Net launches Fishing.Net in time to offer advertising placement for clients attending ad:tech show

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First Light Net Wins Two IAC Awards for Online Advertising

First Light Net www.firstlightnet.com, a provider of targeted internet advertising for the fishing, hunting, sports & outdoor industries, has been honored with two prestigious awards in the Web Marketing Association’s 2008 Internet Advertising Competition (IAC). First Light Net won with two of its popular email campaigns based on quality of information and overall presentation. The IAC awards program recognizes excellence in online advertising. The winning entries can be viewed on the First Light Net website (http://www.firstlightnet.com/newsletter_archive).

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First Light Net Announces Acquisition of domain name Fishing.Net

First Light Net, a provider of targeted internet advertising for the fishing, hunting, sports & outdoor industries, announced today it has acquired the domain name fishing.net, the third in a series of recent acquisitions including fishing.org, and chatanoogafishingforums.com.

Colorado Springs, CO (PRWEB) March 3, 2008 – On the heels of their less recent acquisition (fishing.org) First light Net further strengthens their foothold in the fishing, hunting and outdoors online marketplace by acquiring fishing.net.

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Fishing Network Announces Launch of Mobile Fishing Guide Search Site

Colorado Springs, CO February 28, 2008  With anglers embracing technology more and more every day, First Light Net takes the tools available to them to the next level.

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Members (2)

Mike Hodgdon Andrew Ghezzi
 
 

Forum

jim Orenberg

2D Codes

Has anyone tried a 2D code promotion to promote their brand on mobile?

Started by jim Orenberg in Big Media Digital Strategy 1 day ago.

Jeremy Beynon

Sponsorship Sales role

Hi, I am looking for someone to pull some sponsorship deals together for www.heavensgame.com with companies in the UK & USA. At present the role would be part time and commission based. If y...

Started by Jeremy Beynon in Sponsorship Strategy Jun 29.

Stanescu Simona

F1 scandal 2 Replies

What is your opinion about the new F1 scandal? Do you think that everything will end up with having a brand new competition? What will the TV channels do?

Tagged: F1

Started by Stanescu Simona in Sponsorship Strategy. Last reply by Stanescu Simona Jun 25.

Stanescu Simona

What are the main problems in sports marketing in your area? 3 Replies

In Romania the main problem is that sports marketing is just discovered but I am sure that in time sports marketing will grow. Very "hot" problems are: the lack of money, the decline of birth rate,...

Tagged: problems, sports

Started by Stanescu Simona in Web 2.0 general ideas. Last reply by Stanescu Simona Jun 25.

Simon

Agencies 1 Reply

Wondering if anyone has any strategies for securing agency buys online? Are they only looking for display and search inventory? Is there a particular way to go about engaging them? Thanks, Simon

Started by Simon in Sponsorship Strategy. Last reply by Shripal Shah Jun 12.

About

Pat Coyle Pat Coyle created this social network on Ning.

Sports Marketing 2.0

Sports fans like to play games with eachother, online and off

When we were designing MyColts.net we were heavily influenced by Computer Game Theory. We think the overall community experience can and should be one big game fans play together… Just this piece in Forbes written by Peter Daboll, CEO of Bunchball. He does a better job than I explaining game mechanics. I think this is an [...]

NFL.com grows 153% during DRAFT

Fans visiting NFL.com on Draft weekend spent a record average of 45 minutes on the site – up 153 percent from a year ago. Visitors to NFL.com over the weekend increased 28 percent over 2008 while video streams accessed were up 65 percent. In addition, fans viewed three times more NFL.com Draft content on their [...]

How sports teams make money online

I am excited to announce that Sports Marketing 2.0 is holding a series of three, regional conferences to help professional, minor league and college teams generate revenue from digital channels (Web, E mail, Video, Social Media) Follow the registration links below to read more information for each event. We’ve got a great cross-section of speakers from [...]

ESPN Launches “Blog Buzz”

ESPN listening to blogosphere, putting stories on the air I just got off the phone with Kathleen Hessert, President of Sports Media Challenge, the company behind Blog Buzz. She’s got a million clients and even more great stories to tell. If you’d like to hear some of them, you should join us at our Team Digital [...]
 

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