Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

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iPinZ

Interactive Mobile Branding. "Sticky Marketing in a Mobile World"

Website: http://www.ipinz.com
Location: USA
Members: 3
Latest Activity: Nov. 6, 2009

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jim Orenberg Comment by jim Orenberg on August 22, 2009 at 10:35am
« Tyree GuytonAd Age - QR Code Article »
63% of Phones can install a QR Code Reader App
What?? As many of you probably know, Alexis and me run TigTags and PercentMobile together with Dave Harper. We provide professional mobile analytics. We have a comprehensive database of devices with tons of properties, one of them is whether the device supports QR Codes and what reader you can download. We ran a query over the most used devices worldwide and crossed that with the QR Code capabilites and according to that:

63% of Phones can install a QR Code Reader App

This is good news, especially in an environment where people are getting too used to the idea that they can download applications to their phones. No need to rely on handset manufacturer to pre-install those devices, users can download the barcode readers themselves. Sometimes standards are imposed on us and there are quite a few barcode reader companies who want to impose their reader on us, but really if you create interesting QR code applications and people get the QR code reader on their phone, that beats imposition. Paying for barcodes is not en vogue, especially in a cash strapped environment.

To get a barcode for your phone try our QR Coder Reader download service.
jim Orenberg Comment by jim Orenberg on August 22, 2009 at 10:23am
2d code
QR CODE AND TWO DIMENSIONAL BAR CODES, NEWS, VIEWS AND ANALYSIS.
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Coke, Coke Zero and Sprite get ZapCodes
By Roger ⋅ July 24, 2009 ⋅ Email this post ⋅ Print this post ⋅ Post a comment
In Singapore ZapCodes have be printed on millions of cans of Coke, Coke Zero and Sprite. The codes resolve to a site where consumers can download free wallpapers, ringtones and games like SIM City, FIFA 09, Trivial Pursuit and Tetris onto their mobile phones.


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jim Orenberg Comment by jim Orenberg on August 6, 2009 at 11:07am
Ar Lena , iPinZ incorporate collectable fan driven imagery with 2D codes. We give brands,teams,and artists a way to deliver variable content to a targeted mobile audience on a physical product. I would be happy to send you a sample of our patent pending product if you send me an address.
For more info on 2D codes, check out this link- http://www.mobilemarketer.com/cms/news/advertising/3857.html

Jim
ArLena Richardson The ePublicist Comment by ArLena Richardson The ePublicist on July 24, 2009 at 7:30pm
Hello,
I would enjoy reading some articles or discussions about ipinz.com or the technology in this group.
Ar Lena
 

Members (3)

jim Orenberg ArLena Richardson The ePublicist Arlene Higginson
 
 

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Romi Mardela

Sports Marketing in Indonesia 2 Replies

I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…

Tagged: indonesia, marketing, sports, study, research

Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela Dec. 22, 2009.

Andrew McConachie

Social Media within Football (Soccer) - is there a place for it? 11 Replies

Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…

Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie Dec. 21, 2009.

federico smanio

sports sponsoring by a bank 7 Replies

Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…

Tagged: Italy, youngsters, sport, sponsor, bank

Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec. 19, 2009.

Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov. 17, 2009.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov. 6, 2009.

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Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Pepsi moves away from Super Bowl to create its own movement, online

MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]
 

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