Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

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iPinZ

Interactive Mobile Branding. "Sticky Marketing in a Mobile World"

Website: http://www.ipinz.com
Location: USA
Members: 3
Latest Activity: Nov 6

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jim Orenberg Comment by jim Orenberg on August 22, 2009 at 10:35am
« Tyree GuytonAd Age - QR Code Article »
63% of Phones can install a QR Code Reader App
What?? As many of you probably know, Alexis and me run TigTags and PercentMobile together with Dave Harper. We provide professional mobile analytics. We have a comprehensive database of devices with tons of properties, one of them is whether the device supports QR Codes and what reader you can download. We ran a query over the most used devices worldwide and crossed that with the QR Code capabilites and according to that:

63% of Phones can install a QR Code Reader App

This is good news, especially in an environment where people are getting too used to the idea that they can download applications to their phones. No need to rely on handset manufacturer to pre-install those devices, users can download the barcode readers themselves. Sometimes standards are imposed on us and there are quite a few barcode reader companies who want to impose their reader on us, but really if you create interesting QR code applications and people get the QR code reader on their phone, that beats imposition. Paying for barcodes is not en vogue, especially in a cash strapped environment.

To get a barcode for your phone try our QR Coder Reader download service.
jim Orenberg Comment by jim Orenberg on August 22, 2009 at 10:23am
2d code
QR CODE AND TWO DIMENSIONAL BAR CODES, NEWS, VIEWS AND ANALYSIS.
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Coke, Coke Zero and Sprite get ZapCodes
By Roger ⋅ July 24, 2009 ⋅ Email this post ⋅ Print this post ⋅ Post a comment
In Singapore ZapCodes have be printed on millions of cans of Coke, Coke Zero and Sprite. The codes resolve to a site where consumers can download free wallpapers, ringtones and games like SIM City, FIFA 09, Trivial Pursuit and Tetris onto their mobile phones.


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jim Orenberg Comment by jim Orenberg on August 6, 2009 at 11:07am
Ar Lena , iPinZ incorporate collectable fan driven imagery with 2D codes. We give brands,teams,and artists a way to deliver variable content to a targeted mobile audience on a physical product. I would be happy to send you a sample of our patent pending product if you send me an address.
For more info on 2D codes, check out this link- http://www.mobilemarketer.com/cms/news/advertising/3857.html

Jim
ArLena Richardson The ePublicist Comment by ArLena Richardson The ePublicist on July 24, 2009 at 7:30pm
Hello,
I would enjoy reading some articles or discussions about ipinz.com or the technology in this group.
Ar Lena
 

Members (3)

jim Orenberg ArLena Richardson The ePublicist Arlene Higginson
 
 

Discussion Forum

Robert K Sebbale

Home grown Database versus vendor CRM programs

What would be the best CRM program for a football (soccer) property to utilize for it's every day relationships? Would it not be better to have a home grown database and the use that to communicate w…

Started by Robert K Sebbale Feb 17.

Mike Mahoney

Microsoft CRM Users? 1 Reply

Any other users of Microsoft CRM for selling sponsorships?

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About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]
 

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