Re-thinking sports marketing now that fans are in charge
Discussing the growth of action sports like snowboarding, skateboarding, surfing, motocross, bmx, and wakeboarding.
Website: http://groupynetwork.com
Members: 42
Latest Activity: Nov 12
Started by Chris Becker Aug. 5, 2008.
Started by Mark Sperling Mar. 17, 2008.
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I just read an article on paidcontent.com that ESPN is planning on launching a new action sports network. This new network will merge with EXPN.com and will create separate sites for each sport. A...
Tagged: marketing, lifestyle, sports, action
Started by Chris Becker Aug. 5, 2008.
Panel Discussion -- Branding in Action Sports: Keeping Brands Relevant In Rapidly Changing Environments Wednesday March 19, 2008 6:30 PM - 9:30 PM Oakley HQ 1 Icon Foothill Ranch, CA 92610 Admiss...
Tagged: youth, roxy, quiksilver, fox, marketing
Started by Mark Sperling Mar. 17, 2008.
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