Re-thinking sports marketing now that fans are in charge
I recently wrote an article about this issue in my sports web/blog. Feel free to read and post your comments either via this thread or directly on the article.
I am interested in getting your opinion regarding the marketing strategies for sportswear and equipment companies such as Adidas, Nike, etc. and the way they are using sponsorship, endorsement and new media to promote their products.
Thanks and best regards,
Link to article below: