Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Simon

Agencies

Wondering if anyone has any strategies for securing agency buys online? Are they only looking for display and search inventory? Is there a particular way to go about engaging them?

Thanks,

Simon

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Shripal Shah Permalink Reply by Shripal Shah on June 12, 2009 at 1:27am
If you can you should try to secure display and video pre-rolls you can secure a much higher CPM then you ever will with search. We dont use an agency, but I know of other teams who have and that is the experience they have had.

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Sports Marketing 2.0

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