Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

Chad Bockius

Fan stories as marketing

I recently made a post about capturing a very specific form of user-generated content - Fan Stories. Here is the post: http://sportsmarketing20.com/forum/topic/show?id=1736840%3ATopic%3A...

Bazaarvoice recently launched a Stories application to help our clients capture this valuable word-of-mouth. Here is a link to learn more about the solution: http://bazaarvoice.com/stories.html

You may also be interested in a recent blog post by the Bazaarvoice Stories Product Manager announcing the launch of this new solution: http://www.bazaarblog.com/2008/01/20/storytelling-by-customers-on-y...

Tags: seo, stories, word-of-mouth

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Jonathan Dusing Permalink Reply by Jonathan Dusing on April 29, 2009 at 10:22pm
When I worked at Arizona State we did this and I think they still do it. Worked great, we even filmed shorts for the selected ones and played them at the games, the fans loved it. One of the most talked about things the marketing team did down there.

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Terri Kelley

IMG Intercollegiate Athletics Forum in NY Dec. 10-11

IMG Intercollegiate Athletics Forum Anyone going?

Started by Terri Kelley Oct. 23, 2008.

Jason Falls

Collegiate Use of Social Media 1 Reply

Hey all. This question has two beneficiaries. First, a friend of mine is working on a dissertation about the use of social media in intercollegiate athletics. Second, I blog about social media and wo…

Tagged: media, social, athletics, college

Started by Jason Falls. Last reply by Terri Kelley Oct. 16, 2008.

J Harris

Building Strategic Partnerships 1 Reply

I just wanted to kick off a discussion in regards to helping each other build strategic partnerships around the country. I joined SM 2.0 for two purposes: network amongst my peers and build strategi…

Started by J Harris. Last reply by Allie Whelan Jun. 19, 2008.

Arlene Higginson

Hand Painted Digital Sports Art 1 Reply

I paint(digitally) Sports Art from photos...it's the latest & the coolest in Sports Design/Marketing....for more go to www.artbyarlene.com Since these paintings were painted digitally, they can b…

Started by Arlene Higginson. Last reply by Skip Mar. 11, 2008.

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