7th inning stretch for innovation

[Skip]

While attending an A's / Yankees game with a good friend, we were prompted to stand-up and participate in 7th inning stretch by sending an SMS message to "vote" Zito across the Bay. As we sat down, I thought - why can't I send my camera phone photo somewhere over the internet and have my photo returned in a commemorative frame? That night I went home with a goal of building the system I envisioned, and today at WiMEME we enable this scenario as part of a mobile marketing process.

Our proprietary system enables marketers to extend their reach through the mobile channel while providing sports fans with a unique game day experience. If you are interested in learning more or evaluating our solution for your organization or customer, please contact me at [e-mail].

Now for the discussion: what types of mobile solutions are you using to engage fans at events?

[Jason Peck]

Very cool idea. I can see this being great for a sponsor to offer fans at not just games, but concerts, events, etc.

[David Astramskas]

The idea will work but since your product is targeting the mobile and web2.0 world, I would redo the design of the site for mobile devices (excluding the Iphone) and take advantage of the typical web2.0 themes and features.

[Kent Jordan]

My company, KlickSports, a start-up in Los Angeles, is building live play along sports games that are played via text messaging and online (duel platform)

For baseball, we will launch some trials In June at six major league stadiums for a live game that sends fans a live question every inning.

Once you pick the team you are playing for you are asked to predict the outcome about a specific category. each inning, like how many RBIs will your team allow or how many strikeouts they will pitch etc.

Each question awards ten points and there is bonus question for a total of 100 pts a game. A viral buddy code feature allows you to play in a buddy league and get a leader board every inning displaying the rankings.

The idea is to entertain fans and attract sponsors, brand the questions and reward fans with in-store coupons that are collected online in a branded micro site game community setting. Season long prizes can also be offered. Any channel can be leveraged to engage fans (TV, radio, print, online, billboards)

I will post the list of stadiums in on this site in June if anyone wants to sample the games - a few on the east coats and a few out west.

We are also launching a live play along football game in the fall that has been tested for two years at major college bowls in the stadium and online.

Please contact me if you would like more info. I will also be on the mobile panel in Chicago in June.