Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

All Discussions Tagged 'sports' (29)

Discussions Replies Latest Activity
Ashley Read

Fund Sport - Grassroots sports blog

We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. ...

Started by Ashley Read

10 Nov 24
Reply by Ashley Read
Britni Shields

Grad School?

With the economy being in the state it's in right now, a lot of college grads are skipping the job hunt for grad school. Do you think tha...

Started by Britni Shields

4 Nov 2
Reply by Bob Gaudreau
Brian Gainor

Check Out Some New Sports Marketing Ideas Here!

Looking for creative sports marketing ideas? Check out the new October Issue of the Partnership Activation 2.0 Newsletter. The issue incl...

Started by Brian Gainor

0 Oct 23
Pat Coyle

What's the most valuable element of Ask.com's NASCAR deal?

Sports Business Journal - Just six months into its first-ever NASCAR sponsorship, Ask has seen double-digit growth among NASCAR fans in u...

Started by Pat Coyle

7 Oct 14
Reply by Alfred Snow
Pat Coyle

About Sports Marketing 2.0

About SM 2.0 I started this site on a shoestring (with the help of my marketing / technology guru, Doug Karr), so that professional sport...

Started by Pat Coyle

2 Oct 2
Reply by Keith Masavage
Brian Gainor

Looking for New Sports Business Ideas and Trends?

You may want to check out the new September Issue of the Partnership Activation 2.0 Newsletter (attached). The newsletter details tons of...

Started by Brian Gainor

0 Sep 25
Gary P.

Major Change in the Sports Marketing Landscape - Interesting Article

This is an interesting article on the legal battle between American Needle & the NFL. http://sports.espn.go.com/espn/columns/story?c...

Started by Gary P.

0 Jul 21
Stanescu Simona

What are the main problems in sports marketing in your area?

In Romania the main problem is that sports marketing is just discovered but I am sure that in time sports marketing will grow. Very "hot"...

Started by Stanescu Simona

3 Jun 25
Reply by Stanescu Simona
Gary P.

When Is A Smile NOT Free? Sports Marketing Fan Photo Facts

One of the most engaging and well received game-day and event offerings teams can provide their fans/attendees is a 'Fan Photo' give-away...

Started by Gary P.

3 Jun 12
Reply by Shripal Shah
Brian Gainor

Looking for Sports Marketing/Sponsorship Best Practices?

You might want to check out the new May Issue of the Partnership Activation 2.0 Newsletter. There are tons of new ideas and ways to pitch...

Started by Brian Gainor

0 May 27
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Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago,...

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Ca...

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

Pat Coyle

How are golfers and golf courses using social media & mobile? 20 Replies

I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...

Started by Pat Coyle in Killer Apps. Last reply by Miklós Breitner Nov 16.

Ladi Moradi

Sports marketing in London

Looking for a sports marketing role in London, any advice?! Cheers, Ladi

Started by Ladi Moradi in Job Openings Nov 2.

Ashley Read

Fund Sport - Grassroots sports blog 10 Replies

We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...

Tagged: Marketing, Fundraising, PR, sports, grassroots

Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 24.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]

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