Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

All Discussions Tagged 'Marketing' (19)

Discussions Replies Latest Activity
Ashley Read

Fund Sport - Grassroots sports blog

We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. ...

Started by Ashley Read

10 Nov 24
Reply by Ashley Read
Britni Shields

Grad School?

With the economy being in the state it's in right now, a lot of college grads are skipping the job hunt for grad school. Do you think tha...

Started by Britni Shields

4 Nov 2
Reply by Bob Gaudreau
Brian Gainor

Check Out Some New Sports Marketing Ideas Here!

Looking for creative sports marketing ideas? Check out the new October Issue of the Partnership Activation 2.0 Newsletter. The issue incl...

Started by Brian Gainor

0 Oct 23
Pat Coyle

About Sports Marketing 2.0

About SM 2.0 I started this site on a shoestring (with the help of my marketing / technology guru, Doug Karr), so that professional sport...

Started by Pat Coyle

2 Oct 2
Reply by Keith Masavage
Brian Gainor

Looking for New Sports Business Ideas and Trends?

You may want to check out the new September Issue of the Partnership Activation 2.0 Newsletter (attached). The newsletter details tons of...

Started by Brian Gainor

0 Sep 25
Gary P.

Major Change in the Sports Marketing Landscape - Interesting Article

This is an interesting article on the legal battle between American Needle & the NFL. http://sports.espn.go.com/espn/columns/story?c...

Started by Gary P.

0 Jul 21
Gary P.

When Is A Smile NOT Free? Sports Marketing Fan Photo Facts

One of the most engaging and well received game-day and event offerings teams can provide their fans/attendees is a 'Fan Photo' give-away...

Started by Gary P.

3 Jun 12
Reply by Shripal Shah
Brian Gainor

Looking for Sports Marketing/Sponsorship Best Practices?

You might want to check out the new May Issue of the Partnership Activation 2.0 Newsletter. There are tons of new ideas and ways to pitch...

Started by Brian Gainor

0 May 27
Gary P.

Fantastic Fan Interaction - Fanaticam!

Fanaticam has developed a turn-key digital media marketing video system that teams can use to give their fans a unique, high-value game-d...

Started by Gary P.

0 Apr 17
Rob Robson

Sports Professional & Business Networking

I'd just like to share iStadia.com with the members. It is a content-driven community for sport & exercise professionals and busines...

Started by Rob Robson

0 Jan 19
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Discussion Forum

samraat kakkar

Sports & Music 2 Replies

Sports & Music Why sports should use music as part of its branding? http://bit.ly/2mxsmd

Tagged: music, branding, sports

Started by samraat kakkar. Last reply by samraat kakkar Nov 3.

Mark Gleason

Hockey – Players, Parents & Coaches

C.H.A.M.P.S. Welcomes Hockey To Our Sports Family Find more photos like this on Sports Marketing 2.0

Started by Mark Gleason Oct 1.

ArLena Richardson The ePublicist

OTL: Twitter & Athletes

Greetings, The following a link to a video about Athletes and Twitter. Twitter and Athletes Courtesy: arlena.com Follow Me: @theepublicist

Started by ArLena Richardson The ePublicist Aug 15.

ArLena Richardson The ePublicist

What Does Your Twitter Avatar Say About You?

@theepublicist Tweets are short at 140 characters, but a Twitter avatar must visually represent a user in just 2304 pixels. Choosing the right avatar can affect the way people see you online. He...

Started by ArLena Richardson The ePublicist Jul 29.

ArLena Richardson The ePublicist

Sports Business and Twitter 3 Replies

"According to PCMAG.com, Twitter has increased 1,382 percent last year based on research done in March. Most interestingly, the use of Twitter has played a enormous role inside sports. Players and ...

Started by ArLena Richardson The ePublicist. Last reply by ArLena Richardson The ePublicist Jul 24.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]

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