Re-thinking sports marketing now that fans are in charge
Sponsorship Strategy (100)
| Discussions | Replies | Latest Activity |
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 Welcome To My Fine Art!@ http://http://steelcityartist.com/portfolio/limited-edition-digital-art/sports/sports-art/ Started by Charles R. Ott, Jr. |
0 | Aug 5, 2012 |
 Advice for a new Sports & Entertainment Marketing companyHello All, I've recently decided to take the next steps into developing a Sports & Entertainment marketing company. Having worked for… Started by Kevin Anderson |
0 | May 17, 2012 |
 What are the best sporting team brand story videos you have seen?We launched at the Western Bulldogs (Aussie Rules Team) a brand story video last week that we think incorporates not just our 2012 campaign… Started by Nick Truelson |
0 | Dec 18, 2011 |
 Puma gain ground in football sponsorship and endorsementI recently wrote an article about this issue in my sports web/blog. Feel free to read and post your comments either via this thread or dir… Started by Diego Valdés Rendón |
0 | Oct 16, 2011 |
 Come Tap Into SponsorPitch's Sponsorship Intelligence NetworkWe got started back in 2009 with a lot of great feedback from this site and I wanted to let you know that we've made a ton of new feature u… Started by Kris |
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Jul 21, 2011 Reply by Kris |
 Which is most valuable: the Super Bowl spot, or the social media and mobile extensions?TV + Smartphones + Social = ROI? A recent survey from Lightspeed Research estimated that nearly two-thirds of viewers aged 18 to 34 who pla… Started by Pat Coyle |
17 |
Jul 14, 2011 Reply by Lindsey Townson Caballero |
 Social Media and Sports Marketing/Consumption SurveyHi Everyone- I am currently conducting research for my Master's Thesis regarding social media and professional athletes/sports. The purpos… Started by Justin Anderson |
1 |
Jul 6, 2011 Reply by Remco Tevreden |
 World of GolfDoes anyone have insight to the world of PGA? Player sponsorships, hat, shirt, bag. Hospitality, appearences etc. Started by Jim Ed Oberst |
1 |
Jun 29, 2011 Reply by Sylvia Liu |
The $30 Million Mistake?The $30 Million Mistake? Author: Jason Owen The following is an example of how sport sponsorship can benefit from scholarly research. As a… Started by Jason Owen |
0 | Apr 9, 2011 |
 Looking for New Sports Business Trends and Insights?I thought you might want to check out the new February 2011 Partnership Activation 2.0 Newsletter that was just released, detailing the lat… Started by Brian Gainor |
0 | Feb 25, 2011 |
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Marketing & Sponsorship …
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The UK Sports Network
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Forum
How do you market social media properties online for FREE?
Started by Stewart Whicker in Web 2.0 general ideas Aug 17, 2012.
Welcome To My Fine Art!
Started by Charles R. Ott, Jr. in Sponsorship Strategy Aug 5, 2012.
Advice for a new Sports & Entertainment Marketing company
Started by Kevin Anderson in Sponsorship Strategy May 17, 2012.
The Ultimate Sports Social Media Job - Persons Interested?
Started by Brian Gainor in Job Openings Jan 19, 2012.
What are the best sporting team brand story videos you have seen?
Started by Nick Truelson in Sponsorship Strategy Dec 18, 2011.
Sports Marketing 2.0
Enthuse mobile app seeks college students who want to work in sports
One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]Steelers vs. Cowboys in social media co-opetition
Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]Email Power Rankings for MLB teams
How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]College sports fans blame carriers for poor connectivity at stadiums
Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]College fans like Twitter more than Facebook for sports
If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]© 2013 Created by Pat Coyle.
