Re-thinking sports marketing now that fans are in charge
Big Media Digital Strategy (9)
| Discussions | Replies | Latest Activity |
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Search for More Conferences Involving Sports, Mobile Technologies, and/or MarketingHi, all. I'm looking for more conferences involving sports, mobile technologies, and/or marketing in Q4 '09 or Q1 '10. know of any that ar… Started by Austin Hurwitz |
4 |
Oct. 16, 2009 Reply by Keith Masavage |
What's the best way for NFL to handle Twitter?Washtington Post - While athletes have used blogs the past couple of years, they say Twitter is quicker, more accessible and less likely to… Started by Pat Coyle |
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Aug. 15, 2009 Reply by ArLena Richardson The ePublicist |
2D CodesHas anyone tried a 2D code promotion to promote their brand on mobile? Started by jim Orenberg |
0 | Jul. 9, 2009 |
Will young fans choose video games over live games?EA SPORTS World: Manning to Harrison Marvin Harrison would never dunk over the goal post Found this video on EA Sportsworld. It was creat… Started by Pat Coyle |
1 |
Nov. 19, 2008 Reply by Mike Magan |
Olympics 2.0, what's new?This is the first Olympic games to be held during the "Web 2.0" era, isn't it? We wonder what interactive innovations we'll see unveiled? H… Started by Pat Coyle |
4 |
Jul. 28, 2008 Reply by Sylvain Gauthier |
Digital Reputation Management & Protecting Your BrandI read with interest the article by Steve Bonsignore about reputation management with the growing social media mix and wonder if anyone has… Started by Jeff Gunderman |
4 |
May. 16, 2008 Reply by Kendra Dixon |
The Buzz Around BissingerHey all - Haven't stopped by in a bit and didn't know if this one had already been beaten to death...but here's a quick post I put up on o… Started by Steve Bonsignore |
0 | May. 9, 2008 |
Sports marketing and "meatball sundae"We can talk all we want about new technology, but according to Seth Godin, unless we change our strategy, we won't capture the opportunitie… Started by Pat Coyle |
0 | Mar. 10, 2008 |
Digital Environment Changes How Reputations are ManagedHey all - Before joining this group, a few months back, Sports Business Journal ran a column I wrote on how digital media is changing thin… Started by Steve Bonsignore |
0 | Mar. 5, 2008 |
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Forum
Sports Marketing in Indonesia 2 Replies
I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…
Tagged: indonesia, marketing, sports, study, research
Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela Dec. 22, 2009.
Social Media within Football (Soccer) - is there a place for it? 11 Replies
Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…
Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie Dec. 21, 2009.
sports sponsoring by a bank 7 Replies
Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…
Tagged: Italy, youngsters, sport, sponsor, bank
Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec. 19, 2009.
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov. 17, 2009.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov. 6, 2009.
About
Sports Marketing 2.0
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]© 2010 Created by Pat Coyle
