Re-thinking sports marketing now that fans are in charge
Big Media Digital Strategy (9)
| Discussions | Replies | Latest Activity |
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Search for More Conferences Involving Sports, Mobile Technologies, and/or MarketingHi, all. I'm looking for more conferences involving sports, mobile technologies, and/or marketing in Q4 '09 or Q1 '10. know of any that ... Started by Austin Hurwitz |
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Oct 16 Reply by Keith Masavage |
What's the best way for NFL to handle Twitter?Washtington Post - While athletes have used blogs the past couple of years, they say Twitter is quicker, more accessible and less likely ... Started by Pat Coyle |
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Aug 15 Reply by ArLena Richardson The ePublicist |
2D CodesHas anyone tried a 2D code promotion to promote their brand on mobile? Started by jim Orenberg |
0 | Jul 9 |
Will young fans choose video games over live games?EA SPORTS World: Manning to Harrison Marvin Harrison would never dunk over the goal post Found this video on EA Sportsworld. It was cre... Started by Pat Coyle |
1 |
Nov. 19, 2008 Reply by Mike Magan |
Olympics 2.0, what's new?This is the first Olympic games to be held during the "Web 2.0" era, isn't it? We wonder what interactive innovations we'll see unveiled?... Started by Pat Coyle |
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Jul. 28, 2008 Reply by Sylvain Gauthier |
Digital Reputation Management & Protecting Your BrandI read with interest the article by Steve Bonsignore about reputation management with the growing social media mix and wonder if anyone h... Started by Jeff Gunderman |
4 |
May. 16, 2008 Reply by Kendra Dixon |
The Buzz Around BissingerHey all - Haven't stopped by in a bit and didn't know if this one had already been beaten to death...but here's a quick post I put up on... Started by Steve Bonsignore |
0 | May. 9, 2008 |
Sports marketing and "meatball sundae"We can talk all we want about new technology, but according to Seth Godin, unless we change our strategy, we won't capture the opportunit... Started by Pat Coyle |
0 | Mar. 10, 2008 |
Digital Environment Changes How Reputations are ManagedHey all - Before joining this group, a few months back, Sports Business Journal ran a column I wrote on how digital media is changing th... Started by Steve Bonsignore |
0 | Mar. 5, 2008 |
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Forum
Seeking advertisers for Boston Sports Website
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago,...
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy Nov 10.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Ca...
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov 6.
How are golfers and golf courses using social media & mobile? 19 Replies
I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...
Started by Pat Coyle in Killer Apps. Last reply by Amy Martin Nov 12.
Sports marketing in London
Looking for a sports marketing role in London, any advice?! Cheers, Ladi
Started by Ladi Moradi in Job Openings Nov 2.
Fund Sport - Grassroots sports blog 9 Replies
We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...
Tagged: Marketing, Fundraising, PR, sports, grassroots
Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 4.
Sports Marketing 2.0
RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]Can you spot the Colts (employees) in this photo?
MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]Colts social media deliver game balls to fans
The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can’t get. One example: the MyColts.net Game Ball. Each week during the season one fan will be selected to receive a personalized game ball. These balls are official NFL footballs, and they’re painted by the same company that [...]© 2009 Created by Pat Coyle
