Re-thinking sports marketing now that fans are in charge
Discussion Forum (6)
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Job opening: Senior Manager Interactive Marketing Strategy, International Speedway CorporationSenior Manager, Interactive Marketing Strategy Relationship Marketing (45227) Reporting to Senior Director, Relationship Marketing The S... Started by Pat Coyle in Job OpeningsLatest Reply |
Job opening: Assoc. Director Content Development, USOCAssoc. Director of Content Development, USOC Develop and source original content for the U.S. Olympic Committee web site (www.teamusa.or... Started by Pat Coyle in Job OpeningsLatest Reply |
| Categories | Discussions | Latest Activity |
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Sponsorship StrategyThis thread is where we can share and discuss case studies, research, theories and opinions about how to build brands using Web 2.0 in the sports market and beyond |
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Nov 5 Reply by Aileen McManamon |
About Sports Marketing 2.0 - news from the adminThis is a general thread where we can discuss the overall goals and opportunities for this community |
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Oct 21 Reply by Keith Masavage |
Killer AppsThis is where you'll see our friends from the tech world bring the latest and coolest ideas and applications, and we'll discuss ways to apply to sports marketing |
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1 day ago Reply by Jason Peck |
Web 2.0 general ideasShare what you're finding in the general marketing world |
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1 day ago Atlanta Astros 09 MSBL World Series Champs by Mark Gleason |
Big Media Digital StrategyWe've been watching as newspapers have (mainly) struggled as digital has ravaged the core biz. What about TV? Radio? Who will make it over the chasm and who won't? |
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Oct 16 Reply by Keith Masavage |
Job OpeningsIf you're hiring in the sports / digital medial realm, this is the place to post your openings |
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1 day ago Reply by Mark Gleason |
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Forum
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Ca...
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas 1 day ago.
How are golfers and golf courses using social media & mobile? 18 Replies
I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...
Started by Pat Coyle in Killer Apps. Last reply by Jason Peck 1 day ago.
Sports marketing in London
Looking for a sports marketing role in London, any advice?! Cheers, Ladi
Started by Ladi Moradi in Job Openings Nov 2.
Fund Sport - Grassroots sports blog 9 Replies
We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...
Tagged: Marketing, Fundraising, PR, sports, grassroots
Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 4.
Can fantasy biz survive without social media? 10 Replies
Can fantasy biz survive without social media? Share your thoughts here This question is inspired by Sports 2.0 member, Scott Philp, who published a great article in Media post yesterday (Moneyball...
Tagged: games, social, fantasy, sponsorship
Started by Pat Coyle in Sponsorship Strategy. Last reply by Bob Gaudreau Nov 2.
Sports Marketing 2.0
RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]Can you spot the Colts (employees) in this photo?
MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]Colts social media deliver game balls to fans
The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can’t get. One example: the MyColts.net Game Ball. Each week during the season one fan will be selected to receive a personalized game ball. These balls are official NFL footballs, and they’re painted by the same company that [...]© 2009 Created by Pat Coyle
