Re-thinking sports marketing now that fans are in charge
This site is a digital think-tank for sports marketers in the Web 2.0 world. Contact Pat Coyle: 317-332-7878 or pat@coylemedia.com
Sports 2.0 Twitter
Joe Favorito - Sports PR
SBJ on Twitter
Kathleen Hessert
Ed Sullivan of Radian6
Videos
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ZMG International
Added by Jory Zola
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Latest Activity
Photos
ATT Park
by Maureen Williams Added April 11, 2008 at 2:08pm
VIP Summits San Francisco and Chicago sponsors
by Maureen Williams Added April 9, 2008 at 11:29am
Join the #sports20 Twitter feed...
Sports Feed from Paid Content
Blog Posts
This Is Essendon Aussie Rules Viral Video Launch
I work as The Fan Development Manager for The Essendon Football Club (www.essendonfc.com.au) in Melbourne, Australia and we have just launched our team viral video for the upcoming season (kicks off in March 2010).
Essendon FC has about 270,000 fans on our database and approximately 1 million fans around Australia (population of Australia is approx 22 million) and along with Digital platforms such as Facebook and Twitter we were able to g… Continue
Posted by Nick Truelson on November 25, 2009 at 12:58am
Popular LinkedIn Group for Sponsorship Professionals Creates New Business
Below you will find a links and press release announcing the launch of Sponsorship Insights Group.
http://www.sponsorshipinsights.com/newsroom/92.html?com_content
ht… Continue
Posted by Dan Beeman on November 16, 2009 at 12:12pm
SportsBiz: Redskins, Comcast teaming up online
… Continue
Posted by Shripal Shah on November 13, 2009 at 11:30pm — 2 Comments
Athletes Need Better Online Training
http://www.lehighvalleylive.com/sportsflash/index.ssf?/base/sports-134/1256779803197270.xml&storylist=sports
http://mashable.com/2009/10/26/larry-johnson-twitter/… Continue
Posted by Jason Peck on October 30, 2009 at 4:51pm — 10 Comments
Link Creative- Passion for sports and design
Please take some time to learn more about Link Creative and view portfolio samples at: www.link-creative.com
I also give away occasional freebie downloads and this summer / fall I have sports twitter icons up for grabs. Check t… Continue
Posted by Lindsey on October 19, 2009 at 11:56am — 1 Comment
Events
January 7
Thursday
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Women's Football Camp and Conference
January 7, 2010 at 3pm to January 10, 2010 at 11am – Las Vegas Nevada
September 29
Wednesday
Sports Marketing on the Web
Retailers Power Up Cyber Monday Promos
87% of companies will offer an after Thanksgiving deal this year.
'New Moon' Takes Over AT&T Mobile Devices
Ringtones, wallpapers, games, sweepstakes will bite into teen handsets everywhere.
Nikon Kick Starts Campaign via Twitter
Ashton Kutcher launched the effort by tweeting his involvement.
Best Buy Spins 'Club Beats'
Lady Gaga, Dr. Dre promote consumer electronics retailer's DJ-focused offerings.
Rihanna Gives Voice to Nokia's New Push
Partnership includes a live streaming concert, music offerings, and a mobile app.
Jordin Sparks Hosts Always 'Sleepover'
P&G tapped singer-songwriter to participate in a virtual event for teen and pre-teen girls.
Zune Tunes In Kidz Bop
Five-week promo allows consumers to download tracks from kids-oriented music catalog.
Taco Bell's Halloween Treat
Fast feeder offers a free Black Jack Taco on the night of the holiday.
Ford, Ketel One Get Leading Roles on 'White Collar'
Brands sign exclusive sponsorship deals with USA Network's new original series.
Burger King Beefs Up Dollar Menu
New push promotes the addition of $1 quarter-pound Double Cheeseburger.
Groups
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The European perspective
51 members
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Sport Management in th...
27 members
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NASCAR
50 members
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Marketing & Sponsorshi...
11 members
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Pro Athletes
31 members
Forum
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago,...
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.
Atlanta Astros 09 MSBL World Series Champs
Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Ca...
Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL
Started by Mark Gleason in Web 2.0 general ideas Nov 6.
How are golfers and golf courses using social media & mobile? 20 Replies
I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...
Started by Pat Coyle in Killer Apps. Last reply by Miklós Breitner Nov 16.
Sports marketing in London
Looking for a sports marketing role in London, any advice?! Cheers, Ladi
Started by Ladi Moradi in Job Openings Nov 2.
Fund Sport - Grassroots sports blog 10 Replies
We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...
Tagged: Marketing, Fundraising, PR, sports, grassroots
Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 24.
About
Sports Marketing 2.0
RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook
This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]Sponsor Tweets from SBJ in NYC today
Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]Can you spot the Colts (employees) in this photo?
MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]Colts social media deliver game balls to fans
The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can’t get. One example: the MyColts.net Game Ball. Each week during the season one fan will be selected to receive a personalized game ball. These balls are official NFL footballs, and they’re painted by the same company that [...]© 2009 Created by Pat Coyle
