Re-thinking sports marketing now that fans are in charge
This site is a digital think-tank for sports marketers in the Web 2.0 world. Contact Pat Coyle: 317-332-7878 or pat@coylemedia.com
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Sports Law Handbook
by Sports Law Handbook Added December 8, 2009 at 4:55pm
Cia Sport Marketing
by Gerardo Jerry Molina Added December 1, 2009 at 9:52am
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Blog Posts
Khan, Seda are top bets in boxing in 2010
The likes of Filipino boxing superstar Manny "Pacman" Pacquiao and American boxing icon Floyd Mayweather Jr. will continue to dominate the headlines in the sport in 2010.
Pacquiao the acknowledge top boxer in the world today is set to continue his boxing career against big named professional boxers one of whom is Mayweather, the former top boxer of the world.
But aside from the two, y… Continue
Posted by Robert Wills on January 5, 2010 at 1:21pm
watch LIVE Barcelona vs Villarreal la liga FREE on pc
Posted by monjur monthahee on January 2, 2010 at 4:35am
watch LIVE Barcelona vs Villarreal la liga FREE on pc
Posted by monjur monthahee on January 2, 2010 at 2:35am
League Management has been added to SportsLeeg.com
Once the teams have been established, League Managers can manage each team's specific details.… Continue
Posted by SportsLeeg.com on December 31, 2009 at 5:30pm
Matured Beastley making Heat competitive this NBA season
The strong showing of the Heat in the young season of the NBA could be attributed to the strong performance of its main man NBA superstar guard Dwayne "Flash' Wade.
However, aside from Wade one person responsible for the impressive performance of the Heat is the great effort given by its young power forward Michael Beastley.
Beastley who had a tough year the past NBA season after gettin… Continue
Posted by Robert Wills on December 29, 2009 at 1:28pm
Events
January 7
Thursday
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Women's Football Camp and Conference
January 7, 2010 at 3pm to January 10, 2010 at 11am – Las Vegas Nevada
January 12
Tuesday
January 13
Wednesday
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TheBusinessOfSports.com Networking Event - New York
January 13, 2010 from 6:30pm to 9:30pm – Galway Hooker Pub
January 20
Wednesday
January 26
Tuesday
Sports Marketing on the Web
Nivea Gives Virtual Kisses on New Year's
Brand kicks off celebratory promotion to raise money or charity.
Opinion: Music Goes Commercial
Here are 15 brands that made great use of music from 2000-2009.
Industry Buzz & Snippets: 12/30/09
Industry: Four ways technology will change advertising in 2010. Virtual Goods: Virtual goods give web firms new revenue in ad slump. Campaigns: NHL goes into overtime for New Year's classic...Pepsi Smartly Shifting Ad Dollars Online
As we approach the New Year, we are also approaching an important date in the world of football, Super Bowl XLIV. Next year’s Super Bowl is just about six weeks away and NFL players are still battling their way to see which 2 teams will make it to Miami on February 7, 2010. But already [...]Panasonic Unwraps 'Beard Busting' App
Brand promotes the launch of two high-end razors with new iPhone game.
Why a Music Strategy Matters to Brands
Mindshare consultant Steve Yanovsky outlines the importance of music tie-ins in marketing, with 'New Moon' as the latest example.
Ft. Lauderdale Promo Brings the Heat
Starmark and the city's Visitors Bureau fashion multifaceted tourism push.
Verizon Takes Droid to the Streets
Wireless carrier invites pedestrians in three cities to play branded videogame.
BK's Holiday Pitch: Give the Gift of Beef
Fast feeder's promo touts $1 gift cards for its Double Cheeseburger.
JetBlue Unwraps 'The Flyer's Collection'
Humorous 'gift guide' shows what happens when consumers don't fly with the airline.
Groups
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CRM & Database Marketing
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The European perspective
55 members
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Twitter Sports Connect
64 members
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Sport Management in the…
32 members
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Sports Reporters
17 members
Forum
Marketing Ideas for NBA Franchises
Does anyone know of any new and unique marketing projects going on in the NBA right now?
Started by Peter Sullivan in Sponsorship Strategy 10 hours ago.
Sports Marketing in Indonesia 2 Replies
I am a graduate student at the University of Padang, Indonesia. I want to do research on sports marketing at the Komite Olahraga Nasional Indonesia (KONI/National Sports Committee of Indonesia), a fo…
Tagged: indonesia, marketing, sports, study, research
Started by Romi Mardela in About Sports Marketing 2.0 - news from the admin. Last reply by Romi Mardela Dec. 22, 2009.
Social Media within Football (Soccer) - is there a place for it? 11 Replies
Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…
Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Andrew McConachie Dec. 21, 2009.
sports sponsoring by a bank 7 Replies
Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…
Tagged: Italy, youngsters, sport, sponsor, bank
Started by federico smanio in Sponsorship Strategy. Last reply by federico smanio Dec. 19, 2009.
Seeking advertisers for Boston Sports Website 2 Replies
Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…
Tagged: webadvertissers, boston, sportswebsites, sportsmarketing
Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov. 17, 2009.
About
Sports Marketing 2.0
Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us
In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.© 2010 Created by Pat Coyle
