Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

This site is a digital think-tank for sports marketers in the Web 2.0 world. Contact Pat Coyle: 317-332-7878 or pat@coylemedia.com

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Pete Stringer - Celtics

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Darren Rovell

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Latest Activity

Mark Crepeau shared a profile on Twitter
Mar 15
Dan Lobring updated their profile
Feb 21
Kirk Pagenkopf updated their profile
Jan 21
Callum posted a blog post

Asian Sports Business Round Up 4th January 2013

Asian Sports Business Round Up 4th January 2013*Last Weekly Round Up*The year started off with developments in the snowboarding scene and the Hockey India League as well as news of another backer joining the Tokyo 2020 group’s bid to host the Olympic and Paralympics Games.Japanese snowboarder and medalist Kazuhiro Kokuba switched equipment suppliers from Burton to Capita in time for the 2013 season.…See More
Jan 4
Callum posted a blog post

Asian Sports Business Round Up 14th December 2012

Asian Sports Business Round Up 14th December 2012There was a full slate of sports marketing news last week with developments in golf, marathon running and cricket as well as the latest promotion campaign from Adidas and another media deal.The winner of this year’s Omega Dubai Ladies Masters, Shanshan Feng has been named brand ambassador for the Swiss watch brand. The 23-year-old, the first Chinese…See More
Dec 13, 2012
Martin Schuhte updated their profile
Dec 3, 2012
Callum posted blog posts
Nov 16, 2012
Callum posted a blog post

Asian Sports Business Round Up 3rd November 2012

Asian Sports Business Round Up 3rd November 2012The month started off with the usual sports: a little golf and soccer. Other news came from India including a new sponsor for the up and coming Indian US football league and a disciplinary board replacing a controversial cricket team in that country. There’s also news about another phone app and a few media deals.HSBC Singapore will keep up its title…See More
Nov 2, 2012

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Fanographie next stop: Brooklyn, New York

Coyle Media hosted a sports / entertainment summit in London on March 27. Pictured above are some of the speakers and sponsors from our first-ever UK event.

Now get ready for Fanographie Brooklynwww.fanographie.com

Pat Coyle interviews Chris Schlosser, GM MLS.com

I had a chat recently with Chris Schlosser, G.M. of MLS Digital. We spoke about everything from MLS' new "Kick TV" channel on YouTube, its league-wide partnership with FourSquare, digital innovation occurring in local markets like Kansas City (Livestrong Park) and the future of MLS and social TV. Chris is a visionary leader in digital sports, and MLS is particularly interesting to me because of its young and tech-savvy fan base. Also, I just returned from Fanographie London at Emirates Stadium (home of Arsenal FC). Now that I've been over the pond, I am growing more interested in soccer every day. Watch the video below.

1:00 Social media
1:22 Content, conversations, service to fans
1:35 MLS Twitter
1:51 MLS mobile app (use Twitter for customer service)
2:18 Club examples (Twitter)
3:10 MLS subscription product
3:39 Mobile focus
4:10 Kick TV / Social TV
4:43 Kick TV explained
5:33 Video has to be different
5:42 Social TV / 2nd screen
6:48 Foursquare - curating world around you
7:19 Badges
7:40 Early returns / results from Foursquare
8:50 Livestrong, Sporting Kansas City
9:15 Sporting KC - member benefits
10:01 Livstrong example
10:59 Engaging fans with technology
11:40 What's next? future releases from MLS

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Blog Posts

Asian Sports Business Round Up 4th January 2013

Asian Sports Business Round Up 4th January 2013

*Last Weekly Round Up*



The year started off with developments in the snowboarding scene and the Hockey India League as well as news of another backer joining the Tokyo 2020 group’s…
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Posted by Callum on January 4, 2013 at 12:22am

Asian Sports Business Round Up 14th December 2012

Asian Sports Business Round Up 14th December 2012



There was a full slate of sports marketing news last week with developments in golf, marathon running and cricket as well as the latest promotion campaign from Adidas and another media…
Continue

Posted by Callum on December 13, 2012 at 9:16pm

Asian Sports Business Round Up 16th November 2012

Asian Sports Business Round Up 16th November 2012

Last week’s news included a mix of soccer, field hockey, cycling and golf along with an update on the 2014 Asian Games and a media deal.





Singapore’s soccer team Albirex…
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Posted by Callum on November 16, 2012 at 2:24am

Asian Sport Business Round Up

Last week’s news included a mix of soccer, field hockey, cycling and golf along with an update on the 2014 Asian Games and a media deal. Singapore’s soccer team Albirex Niigata has a new backer. The Japanese sports brand Gol.Japan replaces Adidas as the team apparel sponsor. The Japanese J League club affiliate will wear Gol.Japan playing kits from next January till the end of the 2016 season. The Burman family, owners of the Indian medicine manufacturer Dabur, have bought a franchise of the…

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Posted by Callum on November 16, 2012 at 2:00am

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Sports Marketing 2.0

Enthuse mobile app seeks college students who want to work in sports

One of my clients, Enthuse, just announced a college ambassador program. If you know any college students looking to gain experience working in sports / social media, please let them know! See slides below, or follow this link for details Enthuse is poised for rapid growth thanks to its mobile loyalty platform which is focused [...]

Steelers vs. Cowboys in social media co-opetition

Finally, two sports teams that get it! The Steelers face the Cowboys this Sunday in Dallas, and thanks to some clever work by each team’s digital crews, the franchises are competing in social media spheres as well. Steelers & Cowboys are evenly matched in both realms. Both teams have 7-6 records this season, and they’re [...]

Email Power Rankings for MLB teams

How did E mail become the “other” white meat? While everyone is going crazy over social media, I suspect Email is getting overlooked and underutilized by many professional sports teams. With this suspicion on my brain I set out recently to do a little research using baseball teams as my subjects. The results of my [...]

College sports fans blame carriers for poor connectivity at stadiums

Want to get your wireless partner to pay for connectivity upgrades at your stadium? Show them this… ….Ninety-nine percent of smart phone owners have experienced trouble calling or connecting at sports stadiums, and (as a result) sixty-eight percent of these fans think less positively about their wireless carriers. That’s right, fans don’t blame the team [...]

College fans like Twitter more than Facebook for sports

If America’s major universities want to engage avid sports fans during live events, they should pay more attention to Twitter than Facebook, and they should forget about Foursquare altogether; At least what our data seem to be saying. As part of our ongoing “Social Sports Poll,” we recently surveyed social media fans and followers of [...]

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