Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

This site is a digital think-tank for sports marketers in the Web 2.0 world. Contact Pat Coyle: 317-332-7878 or pat@coylemedia.com

Members

  • rosemary12
  • MANCHESTER ACADEMY
  • Jeramie McPeek
  • Brad B
  • Nick Schenck
  • Scott Bailey
  • Jay Kemp
  • Joe Pospisil
  • Cathy
  • Gerardo Jerry Molina
  • Ryan Knapp
  • Andrew McConachie

Sports 2.0 Twitter

sports20: Too much flash?RT @Razorfish: Page Speed to Become an Organic Search Ranking Factor? @RazorfishSearch: http://bit.ly/7Oz4ow ~@heathergately

sports20: Hint to team sites: RT @TechCrunch: 60 Million People A Month Use Facebook Connect http://bit.ly/5mdCKy by @arrington #sports20

sports20: Oops. I meant: RT @SocialMedia411: Reality Setting In - What Google’s Real-Time Search Means To Biz: http://bit.ly/5fdzOj #sports20

Joe Favorito - Sports PR

joefav: Biz of Baseball reviews the new Bloomberg/MLB.com products...http://bit.ly/6hUxPZ

joefav: RT @tweetmeme Joe Favorito: Nancy Lieberman's Legacy Transcends Sports http://bit.ly/7ZS3ch

joefav: Marriott at the winter meetings has two magazines in the room...1 with Larry Bird on the cover the other with the Colts...what, no baseball?

SBJ on Twitter

SBJSBD: RT @ben21: CBS's Aresco on MMOD: $2Billion econ impct from watching at work. "Moonves said give us the $2B and we won't do it" #sbjiaf

SBJSBD: Speaking of PGA Tour, it launched re-designed pgatour.com today, with focus on news, features and video and more ad capabilities.

SBJSBD: Waste Management to be introduced at 5:30pm ET as next title sponsor of the PGA Tour event in Scottsdale, Ariz. Tourney is Feb. 22-28.

Kathleen Hessert

kathleenhessert: @ScottHepburn good question Scott. FEAR of losing control? The devil you know better than the devil you don't know?

kathleenhessert: RT@darrenrovell:How Tiger's brand issues affect sports marketing http://bit.ly/7aNLrN Naming rights on stadiums looking good.

kathleenhessert: slmandel: According to USA Today, current highest paid coach is Pete Carroll at $4.4M. Mack went from being 8th to being 1st by a huge g ...

Ed Sullivan of Radian6

Ed_Sullivan: RT @cydneyw Beautiful photography: http://ow.ly/IGXi

Ed_Sullivan: RT @cydneyw 4 cornerstones of Social Media Monitoring:Competitive Analysis, Reputation Mgt, Product Development & Outreach http://ow.ly/JvT9

Ed_Sullivan: Upcoming @radian6 twebinars: http://twebinars.radian6.com/TwebinarApp/index.jsp #socialmedia #socialcrm

Videos

Latest Activity

Jay Kemp commented on Gerardo Jerry Molina's blog post 'Gerardo Molina Biography'
You're killing this website! A second auto-biography in 8 days. All of your postings are gibberish to majority of the visitors, since many are in Spanish. If you are this guru that you post about, you do not need to self promote in this distracting…
2 hours ago
Jay Kemp updated their profile
2 hours ago
Kiko Suarez and Ryan Knapp are now friends
7 hours ago
Brian Sibson and Kiana Lewis are now friends
7 hours ago
Gerardo Jerry Molina added a blog post
GERARDO MOLINA MADDONNI Born in Buenos Aires, Argentina, Mr. Molina holds a Master’s Degree in Negotiation and Conflict Resolution at the Harvard Negotiation Project - Harvard Graduate School of Education, a Master’s Degree in Quality of Service an…
7 hours ago
Ryan Knapp joined Gijsbregt Brouwer's group
The European perspective
Sports 2.0 in Europe differs slightly from the US, Middle East or Far East. This groups focuses on the European perspective of sports 2.0 & sportsmarketing 2.0
8 hours ago
Ryan Knapp and Gerardo Jerry Molina joined Kiko Suarez's group
Ethnic/Multicultural Sports Marketing
The art of cross-pollinating sports with diverse groups of athletes, fans, coaches and executives, including international brand licensing and global presence
8 hours ago
Ryan Knapp updated their profile
8 hours ago

Photos

 

Join the #sports20 Twitter feed...

Sports Feed from Paid Content

@ UBS Media Week: News Corp's Carey: Olympic Bid Would Have To Be 'Prudent'

Xinhua Sports Buys Sports Site NuBB For $27.6 Million & Sports Distributor for $15.5 Million

Video: Comcast-NBCU CEOs Dish The Deal

Blog Posts

Gerardo Jerry Molina

Gerardo Molina Biography

GERARDO MOLINA MADDONNI
Born in Buenos Aires, Argentina, Mr. Molina holds a Master’s Degree in Negotiation and Conflict Resolution at the Harvard Negotiation Project - Harvard Graduate School of Education, a Master’s Degree in Quality of Service and Human Resources at Disney University and a Bachelor’s Degree in Communication Sciences, Major in Public Relations from Universidad Nacional de Lomas de Zamora, Argentina, UNLZ.
His career includes Management and Direction positions for Multinational… Continue

Posted by Gerardo Jerry Molina on December 9, 2009 at 11:30am — 1 Comment

Pat Coyle

NYC Sports event live today


Watch live streaming video from sportsnetworker at livestream.com
Continue

Posted by Pat Coyle on December 7, 2009 at 2:40pm

Gerardo Jerry Molina

Euromericas Europe & Gerardo Molina Partners America - Sport,s Marketing Agency

Estamos especializados en el suministro de información de mercado y consultoría estratégica en el deporte, el patrocinio, el ocio y el turismo. Estamos a la vanguardia en el desarrollo de tecnologías, herramientas y el pensamiento creativo para que podamos ayudarle a entender el impacto del deporte en todos los aspectos de la vida de una persona.

We specialise in providing market insight and strategic consultancy within the sports, sponsorship, leisure and tourism industry. We lead the way in d… Continue

Posted by Gerardo Jerry Molina on December 6, 2009 at 7:24am

Gerardo Jerry Molina

MOLINA - EUROMERICAS: Fútbol sospechoso: Dirigentes venden jugadores a precios inferiores de los que informan a la Afip

Otro aporte de Euroamericas Sport Marketing y Gerardo Molina & Asociados para intentar darle más transferencia al fútbol argentino, que abunda en números 'negros', cuentas irregulares y hasta ilícitos. Además, se encuentra subcomercializado y los clubes dependen del cheque-limosna que le arroja Julio Grondona o del salvataje que realice el Estado Nacional vía Aníbal Fernández/Afip/Canal 7.

CIUDAD DE BUENOS AIRES (Urgente24). El caso del Club Atlético Huracán es paradigmático: es la entidad… Continue

Posted by Gerardo Jerry Molina on December 4, 2009 at 12:03pm

Gerardo Jerry Molina

Noticias Magazine Argentina - Gerardo Molina opinion : Soccer, women's passion

Anadie se le ocurriría regalarle una pelota de fútbol a una beba recién nacida ni a una nena. “Las nenas juegan a las muñecas y los nenes al fútbol”, se dice. La gente que piensa sobre la base de esos criterios conservadores, no debe saber que el 42 por ciento de los aficionados al fútbol en el mundo son mujeres.

Futboleras. Un estudio realizado por la agencia Sport+Markt de Alemania, puso en números la sensación que muchos tenían, aunque los resultados fueron realmente asombrosos. No es lo mis… Continue

Posted by Gerardo Jerry Molina on December 3, 2009 at 8:30am

Events

January 7

Thursday

September 29

Wednesday

Sports Marketing on the Web

Sweet Harmony for Brands, Musicians

The potential synergies between consumer brands and the music industry have never been more important to explore.


… Continue

Charmin Makes Bathroom Break Social

Brand recruits ambassadors to promote its public restrooms online.


… Continue

McDonald’s Rallies Around FIFA 2010 World Cup

Global soccer-themed menu items, packaging, promotions are in the works.


… Continue

Hershey Feels Bliss With White Chocolate Launch

Contest promoting new product asks women why they want to be 'blissed.'


… Continue

ConAgra Lands on 'Planet 51'

Animated aliens invade new campaign for food maker's Kid Cuisine brand.


… Continue

Retailers Power Up Cyber Monday Promos

87% of companies will offer an after Thanksgiving deal this year.


… Continue

'New Moon' Takes Over AT&T Mobile Devices

Ringtones, wallpapers, games, sweepstakes will bite into teen handsets everywhere.


… Continue

Nikon Kick Starts Campaign via Twitter

Ashton Kutcher launched the effort by tweeting his involvement.


… Continue

Best Buy Spins 'Club Beats'

Lady Gaga, Dr. Dre promote consumer electronics retailer's DJ-focused offerings.


… Continue

Rihanna Gives Voice to Nokia's New Push

Partnership includes a live streaming concert, music offerings, and a mobile app.


… Continue
 
 

Groups

Forum

Andrew McConachie

Social Media within Football (Soccer) - is there a place for it? 1 Reply

Within the current climate, is there a place for social media within football clubs who cannot control the views of the public. With such outrageous views such as racism, sectarianism, sexism - How c…

Started by Andrew McConachie in Web 2.0 general ideas. Last reply by Ryan Knapp 8 hours ago.

federico smanio

sports sponsoring by a bank

Hello! I am studying how a bank could sponsor a sports event or championship. Do you have any ideas? It's the first italian bank and they are targeting young people age 6-18. The bank is very well kn…

Tagged: Italy, youngsters, sport, sponsor, bank

Started by federico smanio in Sponsorship Strategy 17 hours ago.

Joe Gill

Seeking advertisers for Boston Sports Website 2 Replies

Looking for partners to advertise on http://boston.sportsthenandnow.com/. This site is unique due to its mix of current and historical sports content. We also have rates for our National, Chicago, a…

Tagged: webadvertissers, boston, sportswebsites, sportsmarketing

Started by Joe Gill in Sponsorship Strategy. Last reply by Joe Gill Nov 17.

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Cali…

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas Nov 6.

Pat Coyle

How are golfers and golf courses using social media & mobile? 20 Replies

I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case s…

Started by Pat Coyle in Killer Apps. Last reply by Miklós Breitner Nov 16.

About

Pat Coyle Pat Coyle created this Ning Network.

Sports Marketing 2.0

Thanks to Facebook, (and IKEA and Intel), the Era of Social Commerce is upon us

In the very near future, I foresee sports and entertainment properties selling tickets via promotions like these. Stay tuned.

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]
 

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