The year started off with developments in the snowboarding scene and the Hockey India League as well as news of another backer joining the Tokyo 2020 group’s…
Re-thinking sports marketing now that fans are in charge
This site is a digital think-tank for sports marketers in the Web 2.0 world. Contact Pat Coyle: 317-332-7878 or pat@coylemedia.com
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by Pat Coyle Added June 14, 2011 at 11:24am
Coyle Media hosted a sports / entertainment summit in London on March 27. Pictured above are some of the speakers and sponsors from our first-ever UK event.
Now get ready for Fanographie Brooklyn: www.fanographie.com
I had a chat recently with Chris Schlosser, G.M. of MLS Digital. We spoke about everything from MLS' new "Kick TV" channel on YouTube, its league-wide partnership with FourSquare, digital innovation occurring in local markets like Kansas City (Livestrong Park) and the future of MLS and social TV. Chris is a visionary leader in digital sports, and MLS is particularly interesting to me because of its young and tech-savvy fan base. Also, I just returned from Fanographie London at Emirates Stadium (home of Arsenal FC). Now that I've been over the pond, I am growing more interested in soccer every day. Watch the video below.
1:00 Social media
1:22 Content, conversations, service to fans
1:35 MLS Twitter
1:51 MLS mobile app (use Twitter for customer service)
2:18 Club examples (Twitter)
3:10 MLS subscription product
3:39 Mobile focus
4:10 Kick TV / Social TV
4:43 Kick TV explained
5:33 Video has to be different
5:42 Social TV / 2nd screen
6:48 Foursquare - curating world around you
7:19 Badges
7:40 Early returns / results from Foursquare
8:50 Livestrong, Sporting Kansas City
9:15 Sporting KC - member benefits
10:01 Livstrong example
10:59 Engaging fans with technology
11:40 What's next? future releases from MLS
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Posted by Callum on January 4, 2013 at 12:22am
Posted by Callum on December 13, 2012 at 9:16pm
Posted by Callum on November 16, 2012 at 2:24am
Last week’s news included a mix of soccer, field hockey, cycling and golf along with an update on the 2014 Asian Games and a media deal. Singapore’s soccer team Albirex Niigata has a new backer. The Japanese sports brand Gol.Japan replaces Adidas as the team apparel sponsor. The Japanese J League club affiliate will wear Gol.Japan playing kits from next January till the end of the 2016 season. The Burman family, owners of the Indian medicine manufacturer Dabur, have bought a franchise of the…
ContinuePosted by Callum on November 16, 2012 at 2:00am
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