Coyle Media hosted a sports / entertainment summit in London on March 27. Pictured above are some of the speakers and sponsors from our first-ever UK event.

Fanographie Summit London www.fanographie.com

Fanographie speakers / group photo taken "pitch-side" at Emirates Stadium, home of Arsenal FC Front (from left):
Graeme Stuart, Ticketmaster
Dan McClaren, UK Sports Network
Pat Coyle, Coyle Media
Ben Harknett, Widlfire
Andrew Wamugi, ESPN
Rachel Wardle, Sportsfusion Back (from left)
Niall Doorley, Coyle Media
Jamyn Edis, HBO
Matt Owen, Manchester City FC
Angelique Shierz-Crusius, Capcom
Clare Wolfensohn, Rugby New Zealand
Bill Scott, Mediumator
Chris Hurst, International Cricket Council
Dipesh Morjaria, DMob Media

I had a chat recently with Chris Schlosser, G.M. of MLS Digital. We spoke about everything from MLS' new "Kick TV" channel on YouTube, its league-wide partnership with FourSquare, digital innovation occurring in local markets like Kansas City (Livestrong Park) and the future of MLS and social TV. Chris is a visionary leader in digital sports, and MLS is particularly interesting to me because of its young and tech-savvy fan base. Also, I just returned from Fanographie London at Emirates Stadium (home of Arsenal FC). Now that I've been over the pond, I am growing more interested in soccer every day. Watch the video below.

1:00 Social media
1:22 Content, conversations, service to fans
1:35 MLS Twitter
1:51 MLS mobile app (use Twitter for customer service)
2:18 Club examples (Twitter)
3:10 MLS subscription product
3:39 Mobile focus
4:10 Kick TV / Social TV
4:43 Kick TV explained
5:33 Video has to be different
5:42 Social TV / 2nd screen
6:48 Foursquare - curating world around you
7:19 Badges
7:40 Early returns / results from Foursquare
8:50 Livestrong, Sporting Kansas City
9:15 Sporting KC - member benefits
10:01 Livstrong example
10:59 Engaging fans with technology
11:40 What's next? future releases from MLS