Sports Marketing 2.0

Re-thinking sports marketing now that fans are in charge

This site is a digital think-tank for sports marketers in the Web 2.0 world. Contact Pat Coyle: 317-332-7878 or pat@coylemedia.com

Members

  • David Rosenbaum
  • ErinEGriffin
  • Scott Hibler
  • Ben Fawkes
  • Gaurav
  • Grant Kelba
  • John Buchanan
  • Mark Woodroffe
  • Ahmad Almajed
  • Shae
  • Julie Paulson
  • Red

Sports 2.0 Twitter

sports20: @mchamberlin thanks, Matt. I'd love to meet your pal. By which method shall I do said Pinging? http://myloc.me/1mx9P

sports20: Wish I could be in SF next week for the #Techcrunch Real time #Crunchup. Check out this lineup of speakers: http://ow.ly/zJ67

sports20: How are golfers and golf courses using social media & mobile? http://ow.ly/15ZKDF

Joe Favorito - Sports PR

joefav: MMA Takes The Big Stage To Try And Grow Audience and Interest… http://networkedblogs.com/p17058421

joefav: @Adam_Schefter: Start making your plans. RT @gregaiello: Lombardi coming to Broadway! http://tinyurl.com/yaobb5m

joefav: Jockeys become the stars for Breeders Cup...NPR...http://bit.ly/WKTQ4

SBJ on Twitter

SBJSBD: RT @Ourand_SBJ: Today's Orlando tragedy occurred in building that housed FSN offices. FSN: "All...employees are accounted for and safe."

SBJSBD: 11th annual #sbjsmt starts one week from today in NY. You can take a look at the agenda and conference deets here: http://bit.ly/q5OFp

SBJSBD: RT @chrislittmann: Added images of Marcus Jordan in the Jordan XII Rising Sun to post on the UCF-adidas dust-up: http://bit.ly/BpwYn

Kathleen Hessert

kathleenhessert: RT@mobilematters I posted 5 photos on Facebook in the album "The Foundation for Tomorrow event" http://bit.ly/2Q2ErH THX for supporting TFFT

kathleenhessert: Charlotte tweets interested in non profit sending African orphans 2 school consider South of Sahara Gala 11/13 http://bit.ly/TFFTCharlotte

kathleenhessert: RT@Jeffelder Looking forward 2CLT gala Friday night 4 www.thefoundationfortomorrow.org - dinner/dancing for a great cause African orphans

Ed Sullivan of Radian6

Ed_Sullivan: Social Media Publishing The New Influence http://bit.ly/1SM8qj #socialmedia

Ed_Sullivan: The Greatest Generation (of Networkers): How much work can "hyper-socializing" students or employees really accomplish http://bit.ly/38JwHA

Ed_Sullivan: News Corp.'s Miller: Will Display Ad Market Come Back? http://bit.ly/eAkWt #mediaweek

Videos

Latest Activity

David Rosenbaum and Jimena Alexander are now friends
32 minutes ago
David Lawyer commented on Jason Peck's blog post 'Athletes Need Better Online Training'
I think it would in the long run benefit organizations like the NBA, NFL, NHL, etc to make mandatory, an educational track or series of courses designed to improve the communication skills and etiquette of today's athletes. Ideally programs like t...
3 hours ago
Michael Shea updated their profile
12 hours ago
David Fuller commented on Jason Peck's blog post 'Athletes Need Better Online Training'
I know that online and social media is your thing Jason, but I don't think it makes any difference as to what the mechanism of delivery is. I'm also not sure it is something that only applies to athletes. But athletes do need to understand that if...
12 hours ago
Shripal Shah and Mark Winder are now friends
14 hours ago
Tom Trujillo and craig mander joined Sports Marketing 2.0
yesterday
Arlene Higginson added 3 photos
yesterday
Jason Peck replied to Pat Coyle's discussion 'How are golfers and golf courses using social media & mobile?'
Bubba Watson just joined Twitter in September and seems to be doing a good job with it (http://twitter.com/bubbawatson) - engaging fans, responding to them and posting informal pictures and videos (http://tweetreel.com/bubbawatson) to help fans ge...
yesterday

Photos

 

Join the #sports20 Twitter feed...

Sports Feed from Paid Content

NBA Brings League Pass To iPhone, Android; Out-Of-Market Package Runs $40

NBA Retools Its Broadband Package; Adds Team Packages

White Sox Tech Startup Silver Chalice Emerges From Stealth Mode

Blog Posts

Michael Volkmann

Now it's Time for a new and unique Vision! A Global Social Network combined with a free business opportunity!

A social network platform launches Global -
Start in Europe and Asia at the same time

Now it's Time for a new and unique Vision!
A Global Social Network combined
with a free business opportunity!
The Product

Genius service packs that help people to save money and improve lifestyle.
The Marketing Plan

1. Binary System
2. Matching Bonus System
3. Pool-Shares for Leaders
4. 49% of the shares for active associates
We are

A Elite-Team of highly experienced and professional Networkers an… Continue

Posted by Michael Volkmann on November 5, 2009 at 6:26pm

Jason Peck

Athletes Need Better Online Training

I'm sure you've all heard about the recent Larry Johnson fiasco by now, but if not, please see:

http://www.lehighvalleylive.com/sportsflash/index.ssf?/base/sports-134/1256779803197270.xml&storylist=sports
http://mashable.com/2009/10/26/larry-johnson-twitter/… Continue

Posted by Jason Peck on October 30, 2009 at 4:51pm — 9 Comments

Shripal Shah

Washington Redskins launch RedskinsPowerboard.com

The Washington Redskins launched a new multimedia online property called Redskins Powerboard (www.redskinspowerboard.com) on Monday night.

The Redskins Powerboard is a fully immersive multimedia experience of all Redskins content--you'll need the latest Flash version and a big monitor.

We want to provide a rich, multimedia experience allowing fans to navigate and experience Redskins content in their own unique way. Fans will be able to vote on in… Continue

Posted by Shripal Shah on October 27, 2009 at 1:00pm — 1 Comment

Lindsey

Link Creative- Passion for sports and design

My name is Lindsey and I am a graphic designer and illustrator who specializes in logo / Mascot design and branding. The name is Link Creative and I am eager to be of creative service to the sports industry.

Please take some time to learn more about Link Creative and view portfolio samples at: www.link-creative.com

I also give away occasional freebie downloads and this summer / fall I have sports twitter icons up for grabs. Check t… Continue

Posted by Lindsey on October 19, 2009 at 11:56am — 1 Comment

John Lawrence

Great IT service

Like most Ops managers, I’ve come across and dealt with my fair share of IT disasters. I’ve gone the route of hiring an in-house staff, only to realize that it exhausted my budget and half the time I was paying for employees to sit around and wait for a disaster to strike. I’ve also gone the route of hiring an outside company to run my IT support, again only to find that I was being overcharged at every turn and I had no REAL immediate support, more like we were put into a “Queue” and when our n… Continue

Posted by John Lawrence on October 13, 2009 at 6:09pm

Events

January 7

Thursday

September 29

Wednesday

Sports Marketing on the Web

How Captain Morgan Plans to Own Halloween

Rum brand hopes to be the life of the party by debuting new TV ads, events and contest.


… Continue

Dr. Dre Powers Up New HP Notebook

The music producer puts his own spin on the device, which will come bundled with state-of-the-art mixing software.


… Continue

Levi's Sponsors ESPN's '30 for 30'

Deal includes integration across several platforms like the documentary series microsite.


… Continue

Coke Gets Extra Fizz From Live Nation Deal

Beverage giant and concert promoter enter a multiyear marketing, sponsorship alliance.


… Continue

'White Gold' Milks Concept With Rock Opera

The spandex-wearing rock star returns in a follow up push by the California Milk Processor Board.


… Continue

MTV, Legacy Team Up for Anti-Smoking Effort

Tie-ins with unscripted series, Made, will spread the word about the dangers of tobacco use.


… Continue

Timberland Recruits Wyclef Jean as 'Earthkeeper'

Musician and apparel company partner on a U.S. effort to help eco efforts in Haiti.


… Continue

Hostess Offers 'Monsters vs. Aliens' Treats

$1 mil. Halloween sweepstakes promotes DVD release of the DreamWorks animated movie.


… Continue

MTV Casts Verizon in 'Valemont'

Drama series shows off wireless provider's phone capabilities as part of the story line.


… Continue

Coming to a Mall Near You: Coke-Sponsored Movie-oke

Coke Zero, L’Oréal sponsor Yoostar crosscountry tour to spread the acting bug.


… Continue
 
 

Groups

Forum

Mark Gleason

Atlanta Astros 09 MSBL World Series Champs

Phoenix, Arizona October 25th, 2009Two C.H.A.M.P.S. Athletes Help Win MSBL – The Atlanta Astros, Norcross, GA. Coached by Mr. Marty Kelly, won the 2009 MSBL World Series by defeating a team from Ca...

Tagged: Athletics, Arizona, Phoenix, Baseball, MSBL

Started by Mark Gleason in Web 2.0 general ideas 1 day ago.

Pat Coyle

How are golfers and golf courses using social media & mobile? 18 Replies

I have to speak to a group of golf course owners next week, and I'd like to show them examples of how social media and mobile are being best utilized in golf industry. Does anyone know of any case...

Started by Pat Coyle in Killer Apps. Last reply by Jason Peck 1 day ago.

Ladi Moradi

Sports marketing in London

Looking for a sports marketing role in London, any advice?! Cheers, Ladi

Started by Ladi Moradi in Job Openings Nov 2.

Ashley Read

Fund Sport - Grassroots sports blog 9 Replies

We're soon to be launching FundSport.com, a new blog site focussed exclusively on the development on grassroots sport across the globe. We are currently looking for contributors to write posts for...

Tagged: Marketing, Fundraising, PR, sports, grassroots

Started by Ashley Read in Web 2.0 general ideas. Last reply by Ashley Read Nov 4.

Pat Coyle

Can fantasy biz survive without social media? 10 Replies

Can fantasy biz survive without social media? Share your thoughts here This question is inspired by Sports 2.0 member, Scott Philp, who published a great article in Media post yesterday (Moneyball...

Tagged: games, social, fantasy, sponsorship

Started by Pat Coyle in Sponsorship Strategy. Last reply by Bob Gaudreau Nov 2.

About

Pat Coyle Pat Coyle created this social network on Ning.

Sports Marketing 2.0

RCA earns fan love and generates Word-of-mouth on MyColts.net, Facebook

This is NOT your father’s register to to win program MyColts.net launched a new promotion last week in which title sponsor, RCA, is giving away flat-screen TVs for the fans who write the best blogs. RCA is asking Colts fans to talk about what it’s like to watch Colts games on TV, and how much [...]

Sponsor Tweets from SBJ in NYC today

Kathleen Hessert @kathleenhessert is live blogging from SBJ’s Sponsorship Symposium today in NYC. She has posted some juicy tidbits about sponsorship and social media. Here are some of my favorites: “Sponsorship hasn’t changed. The world has changed.It’s been a sobering year” AmEx Rich Learfield VP Global says Social Media allows them to gain scale & engage passionate [...]

Can you spot the Colts (employees) in this photo?

MyColts.net members throw a party…and team joins in Just saw this photo on MyColts.net. It was taken at a pre-season party organized by MyColts.net members on the eve of the home opener. Several Colts staffers were in the house giving away prizes (and even some game tickets) to the fans. Many of these fans came from [...]

Colts social media deliver game balls to fans

The Indianapolis Colts fan social network, MyColts.net is building its brand by offering members access to experiences other fans can’t get. One example: the MyColts.net Game Ball. Each week during the season one fan will be selected to receive a personalized game ball. These balls are official NFL footballs, and they’re painted by the same company that [...]
 

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