Re-thinking sports marketing now that fans are in charge
This site is a digital think-tank for sports marketers in the Web 2.0 world. Contact Pat Coyle: 317-332-7878 or pat@coylemedia.com
by Jonathan P. Oppold Added January 9, 2010 at 3:57am
by Sports Law Handbook Added December 8, 2009 at 4:55pm
Posted by Robert Wills on February 9, 2010 at 4:58pm
Posted by ian McClurg on February 4, 2010 at 2:56pm

Posted by Eamonn Watson on February 4, 2010 at 7:51am
Originally posted at www.sponsorship.com/r
… ContinuePosted by Rob Campbell on January 27, 2010 at 3:30pm
Posted by Robert Wills on January 27, 2010 at 12:58am
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Time is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fans in the Far East and Africa. “If the sports business doe…
Tagged: base, sponsorship, global, brands, fan
Started by Eamonn Watson in Sponsorship Strategy Feb 4.
Hi everyone, As we are gearing up to the launch of FundSport.com we're looking to do some research into the issues that are affecting grassroots sports and which areas clubs would like advice on.…
Started by Ashley Read in Web 2.0 general ideas Feb 3.
Hi, I just recently opened a sportsevent service Urheilutapahtumat.fi. The idea of the service is to help users find events easily serching by for example, date, club, city. No oen has seriusly tried…
Started by Mats Melén in Sponsorship Strategy Jan 30.
You may want to check out the new January Issue of the Partnership Activation 2.0 Newsletter. The attached newsletter details tons of new trends and creative ideas in the sports marketplace! For mo…
Tagged: billboards, sports, promotions, marketing, sponsor
Started by Brian Gainor in Sponsorship Strategy. Last reply by Kensel Tracy Jan 29.
Hello!!! I have to organize a conference about 'Internet and Sports today' for Marketing Directors in Spain. I have difficulties on finding examples of companies that were succesful in this area and,…
Started by Ivan Usera in Web 2.0 general ideas Jan 13.
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