Re-thinking sports marketing now that fans are in charge
This site is a digital think-tank for sports marketers in the Web 2.0 world. Contact Pat Coyle: 317-332-7878 or pat@coylemedia.com
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by Jonathan P. Oppold Added January 9, 2010 at 3:57am
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by Sports Law Handbook Added December 8, 2009 at 4:55pm
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Arenas to youth: Live a life away from violence
Arenas in a recent article he wrote to the Washington Post apologized to all his fans especially the youth for not being a role model he is supposed to be with his crime of gun poss… Continue
Posted by Robert Wills on February 9, 2010 at 4:58pm
Marketing Best Practices for Sports Organizations
Ongoing Challenges for Sports Groups
Families today have an increasing choice of recreation activities to choose from. There are more activities available than ever before and more and more service providers competing against each other. In order to survive and grow in increasingly competitive sports and recreation markets, your sports organization must find efficient ways to retain e… Continue
Posted by ian McClurg on February 4, 2010 at 2:56pm
Sponsors Call Time On Sport’s Smoke And Mirrors Story
Time is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fans in the Far East and Africa.
“If the sports business doesn’t measure then we will have a serious problem. The sports properties that w… Continue
Posted by Eamonn Watson on February 4, 2010 at 7:51am
What Properties Can Do to Ensure Sponsorship ROI
Originally posted at www.sponsorship.com/r
… ContinuePosted by Rob Campbell on January 27, 2010 at 3:30pm
Despite woe, A-Rod declared MLB's best in 09 season
Rodriguez popularly known as A-Rod lead the Yankees to its 27th World Series title since 2000.
The award is extra-special for Rodriguez since the past MLB season had been a tough year for him as a professional baseball player.
Before the MLB season started, A-Rod was embroiled in a controversy after he admitted usi… Continue
Posted by Robert Wills on January 27, 2010 at 12:58am
Events
September 29
Wednesday
Sports Marketing on the Web
Brands Reveal Music Strategies
Converse, Nascar, PepsiCo are among those partnering with songwriters and artists.
Why Kraft's Singles Push Has a Red-State Kind of Feel
New campaign, which includes a contest, celebrates small-town America.
Turner Makes High-Profile Super Bowl Play
The cable programmer is positioning the buy as a showcase for truTV.
Rebecca Romijn Flaunts Milk Mustache for Charity
Actress stars in new 'Got milk?' ads that promote 'building strong families.'
Shawn Johnson Flips Over New Nestle Crunch
Brand launches YouTube, social media push to promote revamped candy bar.
Nivea Gives Virtual Kisses on New Year's
Brand kicks off celebratory promotion to raise money for charity.
Opinion: Music Goes Commercial
Here are 15 brands that made great use of music from 2000-2009.
Pepsi Smartly Shifting Ad Dollars Online
As we approach the New Year, we are also approaching an important date in the world of football, Super Bowl XLIV. Next year’s Super Bowl is just about six weeks away and NFL players are still battling their way to see which 2 teams will make it to Miami on February 7, 2010. But already [...]Panasonic Unwraps 'Beard Busting' App
Brand promotes the launch of two high-end razors with new iPhone game.
Why a Music Strategy Matters to Brands
Mindshare consultant Steve Yanovsky outlines the importance of music tie-ins in marketing, with 'New Moon' as the latest example.
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Sponsors Call Time On Sport’s Smoke And Mirrors Story
Time is running out for the universal bluff and bluster from leading sports brands to premium sponsors about multi-millions of dedicated fans in the Far East and Africa. “If the sports business doe…
Tagged: base, sponsorship, global, brands, fan
Started by Eamonn Watson in Sponsorship Strategy Feb 4.
What are the biggest issues affecting grassroots sports?
Hi everyone, As we are gearing up to the launch of FundSport.com we're looking to do some research into the issues that are affecting grassroots sports and which areas clubs would like advice on.…
Started by Ashley Read in Web 2.0 general ideas Feb 3.
New service opened - new ideas to promoto and sell
Hi, I just recently opened a sportsevent service Urheilutapahtumat.fi. The idea of the service is to help users find events easily serching by for example, date, club, city. No oen has seriusly tried…
Started by Mats Melén in Sponsorship Strategy Jan 30.
Looking for New Sponsorship/Marketing Ideas? 1 Reply
You may want to check out the new January Issue of the Partnership Activation 2.0 Newsletter. The attached newsletter details tons of new trends and creative ideas in the sports marketplace! For mo…
Tagged: billboards, sports, promotions, marketing, sponsor
Started by Brian Gainor in Sponsorship Strategy. Last reply by Kensel Tracy Jan 29.
Sports Marketing 2.0 Conference
Hello!!! I have to organize a conference about 'Internet and Sports today' for Marketing Directors in Spain. I have difficulties on finding examples of companies that were succesful in this area and,…
Started by Ivan Usera in Web 2.0 general ideas Jan 13.
About
Sports Marketing 2.0
On Field after Colts Victory
Couldn’t resist sharing this photo. Amy and I got to go on sidelines after Colts clinched AFC Championship. Snapped photo one handed with Blackberry.Sports brands dot Top 100 Most Social list
Vitrue’s list of Top 100 Most social brands is pretty interesting. Read it here 2009 certainly marked the tipping point for social media with Facebook crossing 350 million month active users worldwide (100 million US users) according to “Inside Facebook”, December 2009. Adoption of social media by marketers has also followed suit, as eMarketer cites [...]Happy to share with you an excerpt from my latest article printed in this week’s Sports Business Journal Teams active in social media build a strategic advantage Print This Story Published January 04, 2010 : Page 18 If you could predict tomorrow, would you act differently today? Think about it. If you knew with [...]
Pepsi moves away from Super Bowl to create its own movement, online
MILWAUKEE – Pepsi’s Super Bowl streak is over after a 23-year run. Ads for the drinks won’t appear in next year’s Super Bowl on CBS. Instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. “In 2010, each of our beverage brands has a strategy and marketing platform that will be [...]© 2010 Created by Pat Coyle
